Darius Fisher has been given a very nice honor from the publishers and editors of PRWeek. The magazine has chosen Fisher as one of the people on the Innovation 50 list. The list is a litany of those professional who have contributed to huge innovations in digital marketing. Digital marketing is much more than just advertising. Digital marketing is also about branding and perceptions. Sometimes, very harmful information about a person or a business ends up taking on a life of its own on the internet. A full-blown crisis can result. Darius Fisher’s company, Status Labs, offers a very innovative solution. Through a broad-based digital management campaign, the professionals at Status Labs go to work on fixing a reputation.
Darius Fisher is not a newbie to digital marketing and public relations. He worked as a copywriter and as a political consultant. Both of these professions require an understanding of branding, marketing psychology, and maintaining or fixing a reputation. Fisher noticed a niche was emerging. People suffered personal and professional disasters when embarrassing information was revealed about them. Worse than merely being revealed, the information ended up being indexed in the Google search engines.
Fisher spoke at the Impact 15 marketing convention and discussed the vital importance of always have a positive first page of Google. Negative information on that first page of the Google search engine results is going to lead to terrible perceptions about the subject. Businesses lose revenue and people lose friends when a name is tarnished in the results. Fisher very clearly states that the results in Google, Bing, and elsewhere are not going to change unless a comprehensive approach to fixing things is done.
In his role as president of Status Labs, Fisher has guided the firm into devising effective strategies to help fix search engine and social media disasters. Numerous marketing and public relations tactics have to be employed in order to arrive at a successful outcome. Fisher knows what types of tactics have the greatest chance of succeeding.
Status Labs seems to be succeeding. The number of clients calling on the service for help is growing and revenues are up. Maybe Fisher is slated for receiving more rewards in the near future. Find Fisher on his personal website for more information.