UPDATE – August 26th, 2016
Doe Deere’s Lime Crime has a new lip collection! Check out how she wears the new color, RUSTIC:
Social media is transforming the lives of people everywhere on every level. It is changing the way we communicate in our social lives, but it is also having an impact on the way we do business. For business owners who use social media effectively, this is all good news in many ways.
Lime Crime Cosmetics is one company that is harnessing the power of social media to help promote its line, and it is doing it by using the interactive element of the Internet to really engage customers with the company and with its makeup products. Doe Deere is the CEO and creator of Lime Crime, and she has been brilliant at using social media to get her customers very involved in this bold makeup line.
Deere is a Russian emigre who grew up in New York City but who now runs her firm out of design-oriented Los Angeles. Deere loves color and she isn’t shy about using it her makeup.
Lime Crime uses wild, brilliant colors in unique ways, offering lipsticks in gorgeous shades of red, pink and purple, and even in blue, orange, yellow and green. Deere has created a Lime Crime Instagram account that encourages users to send in their own Lime Crime makeup designs, and the effect has been astoundingly successful. Lime Crime now has over 2 million followers on its Instagram account, which is a huge amount for any kind of company or brand.
Deere launched Lime Crime back in 2008, and since then she has used social media to reach customers and engage them fully in the company’s philosophy. It’s Deere’s feeling that women should be able to make a bold statement about themselves in their use of makeup, and Lime Crime is there to help them manifest that.
One look at the company’s Instagram page makes it clear that Lime Crime’s customers love the brand’s products. The page is a riot of color, with beautiful photos of women showing off their own makeup designs, using Lime Crime color. Wow! This is what it means to really use social media’s power.
So power to Doe Deere for figuring out how to use this new media, and showing the other, older brands how it is really done.