The streaming music market has become competitive in recent years with a number of companies entering the field. The competition is helping to lead Spotify, one of the most popular options, to change its pricing and make it more inexpensive for families to subscribe to the company’s premium service.
Spotify has announced that, effective immediately, it is lowering the cost of its family plan. Previously $30 a month for up to five accounts, the new pricing puts the monthly cost at $14.99 for up to six people. The new plan matches the pricing first offered by Apple Music last year and subsequently matched by Google’s Play Music offering. The new plan, to which current family-plan subscribers will automatically be upgraded, is rolling out around the world except in Canada.
Although there will be one bill for all users on the account, each person gets his or her own premium account, allowing for the continued enjoyment of personalized playlists and recommendations. Premium accounts offer full ad-free access to Spotify’s music and video library as well as the ability to download songs to listen to music without a data connection.