Cherchez la femme! As the saying goes, “Behind every great man is a great woman. Don Ressler the co-CEO of JustFab, Inc. & CEO of Fabletics has a long story that began during his college days. Don Ressler shared his passion for fitness with his wife and colleague Ginger. The passionate athlete inside him kept pushing till he met the over-achiever business man Adam Goldenberg. They soon became friends and their friendship led to something really important in the world of e-commerce Fashion on Pando. That was “JustFab”! Later on, JustFab led to Fabletics that met the passionate athlete expectations. Indeed!
JustFab was founded by Don Ressler and Adam Goldenberg in March 2010. About one year later, Kimora Lee Simmons joined JustFab as President and Creative Director. JustFab, Inc. or Tech style fashion group, is an online fashion retail business. JustFab approach was to use the social interaction in marketing their fashion brand backed by the advantage of affordable prices. That’s exactly how JustFab came out like. It really offers a different enjoyable fashion experience says Ressler. The contented customer pays $39.95 as a monthly subscription deducted from her first purchase fees. During the registration process the customer will be asked to complete a survey revealing her preferences. Each month JustFab personal stylist, according to stored preferences, will pick the right outfits and styles for her that she can purchase, modify, or even skip free of charge. Don Ressler, The man behind JustFab, relies on his guts spotting upcoming fashion trends. Ressler then professionally uses his unbeatable business skills to thrive and develop newer brands. He’s playing it right!