Workplace: The Facebook for Work

Facebook continues to innovate and wedge itself even further into our everyday lives. Facebook recently launched Workplace, a social network version of their current social media site geared towards the work environment to help connect employees. This type of platform already exists through some companies like Slack, Yammer, and Jive. Over 1,000 businesses already use Workplace and with millions of people already using Facebook, the site’s adaptation should be simple for most. Workplace has a similar layout to Facebook which includes a newsfeed, chat, and photo/video/document sharing capabilities. This consumer familiarity allows the platform to be user-friendly since millions of people already see these features on their personal Facebook accounts. The platform, however, does not show ads nor are the Workplace accounts connected to an individual’s personal accounts. These features will prevent distraction in the office and provide a clear divide between work and home life to prevent distractions. The interface’s color is gray instead of blue, which serves as a visual differentiator between Facebook, used for socializing and Workspace, used for working. This network is intended to increase communication and connectivity within organizations whether employees are working next to each other in a communal workspace or working remotely in a different country. Workers will be able to see what their co-workers are doing via their Workplace status and post documents and information for a whole team or office to see in their newsfeed. This “one-stop” virtual workspace will increase connectivity, which Mark Zuckerberg says will increase communication and create a positive workplace. The cost structure is scaled per employee where companies with one to 1,000 active users will pay $3 per user per month; companies with 1,001 to 10,000 users will pay $2 per user per month, and businesses with more than 10,000 users will pay only $1 per user per month. Although this pay scale is very different than Workplace’s competitors, Facebook is banking on their brand recognition, loyalty, and ease of the site’s use to be the number one business communication space.

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