Twitter is working on something new in order to get people to participate more. One of the new ideas is to pay users to upload videos. The social media platform wants the same type of popularity that YouTube has. Twitter is offering a percentage of revenue for people that upload their videos. This type of revenue is a lot different from other video platforms like YouTube which offers 55% of revenue to creators with 45% to be kept to itself. Twitter is offering 70% revenue sharing to the content creator with the rest of the money being kept. This is the same type of plan that it offers Amplify video partners.
The reason this is a good idea for Twitter to offer such a generous deal to video creators. For one thing, it is not really big in the video department like Facebook and YouTube. It is also very late when it comes to video offers. Also, there have been requests by some of the highest profile stars of the network. They have wanted to split revenue so that they can gain incentive for their recognition. After all, it is the views that the high profile stars bring that bring about success to Twitter. The only thing that remains to be seen is whether or not Twitter is able to encourage enough creators to participate. For one thing, it might be too late.
Twitter is one of the most popular social media platforms. In fact, it is actually very simple to use. People will find themselves having an easy time getting followers. It is not hard to find a topic that they can comment on compared to some other platforms. There is also no limit placed on the amount of replies one could do at a time.
As of right now, Twitter is looking to attract YouTube style stars so that it can gain a piece of the pie that YouTube has a large share in. Facebook has also taken behind YouTube when it comes to videos. It is most likely that Twitter is going to become one of the other companies that allow and encourage users to shoot videos.