In history, Google has made a lot of its income from advertisements. In the first three months of 2015, Google made more than $15 billion in returns from advertisements. The advertisement section returns a major income percentage for Google than its other tech ventures.
Recently, most browsers are building ad blocking features, Google has announced that it will not integrate such into Google Chrome browser. In 2016, Opera Mini browser added an option that allows a user to block an advertisement while browsing. The Brave browser has enabled the block feature to automatically block any advertisements. The announcement that was sourced through http://www.reddit.com/r/technology reveal that, study statistics indicate that two thirds of millennials prefer to block ads due to the decreased browsing speeds and potential malware.
Google has decided to fix the issue which is an annoyance to internet users instead of removing the adverts. To combat the issue of poor user experience while maintaining the ads, Google Established a movement called ‘Coalition For Better Ads’. Other members of the effort include The Washington Post, Unilever, Facebook, News Corporation, Interactive Advertising Bureau, Association of National Advertisers, and Proctor & Gamble.
Another effort is by intervening for users on 2G networks. Google Chrome has disabled the document.write feature that allows websites to execute instructions that manage performance of ads, is major factor in slowing down loading of a website by ten seconds. Alex Komoroske stated that the feature’s effect is similar to that of pop up blockers in result. The pop up blockers have records of malfunctioning websites. He added to say that the balance between advertisements and websites should be regulated to maximize both the websites’ and user’s priorities and meet everyone’s needs.
Google has also taken the initiative to serve AMP page results. The function eliminates unnecessary features from a website, caches the data, hence allowing the site to load faster. In addition, only a select type of ads are allowed on AMP pages. Such as AdSense. The limitation rids the website of other annoying advertisements.
The main objective of Google is to offer an option for advertisers’ businesses to thrive through internet marketing while preserving the websites’ performance.
While speaking to CNET interviewers, the Vice President of Google Chrome, Darin Fisher stated that are plenty of challenges that arise in advertisements. He concluded by saying that a balance between publishers and advertisers would maintain technology’s ecosystem.