As if Google wasn’t already buying out startup after startup to add to its empire, they may now be acquiring the hashtag giant of them all, Twitter. According to The Verge, rumors are now circulating that the second-largest social media platform may now be putting itself up for sale to the highest bidder, a move that investors are now watching closely, and such that Twitter’s stock rose 23% after the rumors started. Google isn’t the only company interested in Twitter, as Salesforce and now even Verizon are also interested parties. All of this is coming on the heels of former head of TV, Andrew Adashek leaving the company.
Twitter appears to be in the midst of a transition period as the growth of new users and new streams of revenue have bottomed out. Twitter has attempted to garner new interest with its new feature for streaming Thursday Night NFL games, and presidential candidate Donald Trump always brings Twitter publicity when he makes a public statement on there. But even though Twitter founder Jack Dorsey also returned as CEO to try to resurrect his social media creation, it has not happened yet and now the clock may be ticking on the company. While Google, Salesforce, and Verizon are all in the mix of sales talk, nothing concrete has been established as far as mergers and acquisitions as of yet.
What could Google, Salesforce, or Verizon stand to gain from buying twitter? The network offers a wealth of user data that all of them would love to add to their vaults. More so, Google has had an existing relationship with Twitter that’s allowed both sides to profit from using Tweets in search engine rankings. And considering that Google Plus has failed to match Facebook on every level, Google may see Twitter as its opportunity to change that. Will such a move grow or thwart interest in using Twitter? It’s hard to say, but it appears to be inevitable if users wish to continue seeing their celebrities tweet.