Livio Bisterzo is a man who has a knack for finding the weird, odd, and outrageous in everything and turning it into a profitable, fun, and exciting business venture. Livio was born in Italy, but moved to the UK when he was young. In 1999, at the age of 18, he entered, London’s University of the Arts.
Livio Bisterzo started his first business venture in 2003 with the founding of an event planning business. Things went well for him, as he was able to bring a great deal of his marketing experience to the company to help promote and plan the events that were booked. From here he began to build a business portfolio that includes some of the UK’s most successful brand launches of recent memory. These brands include hospitality names such as Maddox Club and Pollen St. as well as consumer brands such as Little Miracles and the extremely popular skin care line Kyoku for Men.
In 2015, he co-founded the new venture Green Park Holdings as a way to enter the healthy alternative food category. The company has a main objective of building a portfolio of “better for you” products that it feels will fill a major gap in the consumer market. This gap is between the products that people want to have, and the healthy products that they know they should buy instead, but which do not offer them the choices they desire or satisfaction they crave.
The company’ first endeavor is the wildly popular snack food Hippeas. Hippeas are a puffed chickpea snack that is available in six out of this world flavors. The first two offerings, Vegan White Cheddar and far out fajita got national exposure when they were added to the snack offering at Starbucks in the U.S. and Canada. Other flavors were soon added and the product line was picked up by whole foods, and is now available through Amazon as well.
Livio Bisterzo is an avid outdoors enthusiast, and loves healthy cooking with his wife. Family time is a major factor in his schedule, and he tries to keep a positive outlook on things that he says helps to keep him grounded even when challenges seem to mount up, as they do in any rapidly growing business. The most important thing you must keep in mind, according to Livio is that no matter how difficult the challenge may seem, the reward will be equally satisfying in the end. That thought, is what should keep you going, moving toward your goals.
Livio Bisterzo currently resides in Los Angeles, California, where he lives with his beloved wife and three children. Green Park Brands continues it’s upward movement to position itself as a leader in the premium snack food category and plans additional product launches in the near future.
Learn more about Livio Bisterzo: https://www.youtube.com/watch?v=JQyqV7Dgy0E.