The popular virtual assistant known as Alexa finds itself appearing in front of a greater audience than ever before. Amazon, the online retail giant, contributed a great deal to this cause by integrating the virtual assistant into its shopping app. Originally, Alexa could only be accessed through the app on iPhones. The audience for iPhones definitely is huge, but there are other devices and operating systems out there.
Now, Amazon adds the Alexa feature to Android devices. The number of potential users in the Android world could be best described as stratospheric. Amazon absolutely gains great benefits from expanding the Alexa feature to Android users. While Amazon might be a retail colossus, not everyone uses Amazon to shop. After all, Amazon does not have a monopoly. Scores of other companies, eBay being one, compete with Amazon for customers.
Through bringing the extremely helpful virtual assistant to Android, a host of potential customers may end up drawn into looking closer at Amazon. Since Alexa can do so much for them through voice-operated control, there is no reason not to use the app. Anything that makes life easier always has appeal.
Access to Alexa’s responsiveness to requests to browse online merchandise adds a new layer of ease and comfort to online shopping. Customers really like things that make their shopping endeavors quicker and effortless. The entire reason online commerce maintains high levels of popularity is summed up in one word: convenience. Anything adding to convenience should further facilitate sales.
The combination of reaching new shoppers and making shopping easier could lead to a huge windfall for Amazon. Amazon may have Alexa to thank for such a result.