Thanks to modern day technology, it’s never been easier to watch television and movies from just about any handheld device, computer, or television. When people have a show to watch, they easily bring up almost any episode thanks to Netflix, Amazon, and Hulu. There are many video-streaming services available but people tend to stick to those three because they are the biggest and most well-known. Well, it seems that soon a newcomer will make its way to the market and it’s hard to tell how well they will do.
Apple will soon be entering the streaming video business which is already a very competitive field. According to Forbes, there will be an influx of streaming services. This is due to the fact that studios such as Disney, HBO, and Warner Brothers will be launching their own services instead of going through one of the others that are already available. Does this mean that some will sink and some will swim? Only time will tell.
Apple seems to have the biggest advantage though when it comes to the streaming game. Apple already has Apple Music and a hefty number of followers. If they unveil the video streaming free of charge to Apple music subscribers, they will already have instant followers. They could go a number of ways with this. They could rely on word of mouth to spread the word. They could offer membership at a reduced fee to get both. Apple is already doing quite well so even if they lose out on a little bit of money, in the beginning, it will be worth it.
Apple is a big name with instant recognition. They already have people who know, trust and love their products. That’s why it’s actually quite smart of them to make their way to the video-streaming market. They should be able to bring fans over and even make them convert from one of the other streaming services. Apple has had success with previous business adventures and they should see the same success with this one. Apple also has Disney on their side. Together they have a good partnership and this could bode well for streaming. Apple will have plenty of choices when it comes to where they choose to pull content from.