The push to make breast cancer awareness an even more important aspect of women’s health got a boost recently when Kate Hudson and Fabletics, the company she co-founded with Don Ressler and Adam Goldenberg, hosted an event to discuss the launching of a new campaign with the Council of Fashion Designers of America for FTBC (Fashion Breast Cancer) in Torrance, CA.
In her remarks, Ms. Hudson stressed that the mission went beyond creating and spreading breast cancer awareness information, but to also push for new research to finally stop breast cancer once and for all.
As part of this launch, Fabletics will introduce a new capsule collection called FTBC, which will be available all through October, Breast Cancer Awareness Month. All proceeds will go toward benefitting FTBC Global.
The collection includes three two-piece outfits in FTBC colors. All told there are leggings with a sports bra. Also, capri pants and a sports bra with a tank with leggings are included. The outfits will be available from Fabletics.com and any accredited Fabletics store in the USA.
During the event, Ms. Hudson discussed a wide variety of issues surrounding women’s health and the fashion industry. Stressing the importance of both, not just for her personally, but for Fabletics as a company. The companies continued focus on health and complete well-being is the impetus for driving the brand as more than just a fashion purchase but an investment in a product that feels meaningful.
Ms. Hudson remarked about the incredible events of the last year in the global environment, and stressed that through it all the focus should be on less stress and keeping an optimistic attitude every day. According to the actress and businesswoman, this will lead to a balanced body and mind, a structure that will result in a lifestyle that thinks positively and lives optimistically. She strives to make their brand an ambassador for this philosophy.
Don Ressler and Adam Goldenberg founded Fabletics in 2013 with Kate Hudson, after identifying what they perceived as a market gat in activewear. Offering a high quality, stylish workout apparel at an affordable price.
Mr. Goldenberg saw his company purchased by Intermix a few years ago. It was there that he met Mr. Ressler, In 2006 they started Intelligence Beauty in 2006. This eventually led them to co-found Fabletics with Kate Hudson in 2013.