Oh Elon Musk. Most of us know this innovator as the founder of the company SpaceX, or owner of the well known electric car company Tesla, but Elon likes to step out of the box once in a while. A good example of this is his latest product release, which isn’t an electric car or new rocket, but a flamethrower.
That’s right, Elon Musk just released a flamethrower. Through The Boring Company, which Elon also founded, Musk himself has released a flamethrower commercially for public purchase by anyone. Yes, you yourself can own a flamethrower made by Elon Musk. The flamethrower itself retails for $500, and is expected to start shipping in spring. What’s even more amazing is that this product has only been available for pre-order for a little over 48 hours, and in that time it has sold over 10,000 units! Elon announced they would only be selling 20,000, but with half of that already sold, it means that Musk and his company have netted over $5,000,000. Also available for purchase is a small fire extinguisher branded by The Boring Company. Retailing at $30 even the companies website tells you that you can find a cheaper fire extinguisher elsewhere, but this one is cooler.
I know what you’re thinking, why is Elon Musk selling flamethrowers? Why would a man with plans as monumental as colonizing Mars take time out of his busy schedule to sell some sort of weapon that shoots out flames? Well, as stated above Elon founded The Boring Company, and with being founder you have to promote your company. Elon did so by announcing he would sell a limited number of flamethrowers if he sold 50,000 of his The Boring Company hats.
All in all it seems like Elon just enjoys having a good time like the rest of us. This was a successful marketing move to advertise his company while giving consumers a fun experience. Plus, you can’t tell me you wouldn’t want your own mini flamethrower, right? Check out this article that has a picture of the flamethrower itself, as well as a tweet from Elon himself about passing the 1,000 sold mark.