Starting as a fairly small segment of the market, e-cigarettes have really taken off recently.
Who are some of the major players in the world of e-cigarettes? British American Tobacco is one. Another is Philip Morris International, which was once part of Altria with whom it still conducts business.
With its MarkTen brand, Altria was early to the world of e-cigarettes. However, it has not dominated the market–largely due to its purchase of Green Smokes.
British American Tobacco acquired Reynolds in the summer of 2017, which made it the biggest tobacco company. It is widely involved in cigarette alternatives. It is placing its faith, however, in heat-not-burn (HNB) technology. HNB heats real tobacco to create a vapor that delivers the taste and nicotine to the user.
Then there is Philip Morris, which has long been a heavyweight in the global tobacco industry. It is a leader with its 100S e-cigarette device, which is a rechargeable, pen-like device. The company is marketing its consumble Heatsticks under the well-known Marlboro brand. The device has helped boost e-cig popularity again, and it fits with the “smoke-free future” for which it is planning.
Another company to watch is O2Pur. While it is a fairly small company at this point, O2Pur has a lot of room to grow–especially as the popularity of e-cigarettes increases.
Society is changing, with a move away from traditional cigarettes. This shift means that new opportunities are arising in other industries. As society shifts toward a “smoke-free future” in which traditional cigarettes are a rarity or even rendered obsolete, a company such as O2Pur can be a good investment opportunity. It has a range of products, good flavors, and its price point makes it attractive.
O2Pur is a company that is growing and expanding. As a fairly young company, it is in a position to take advantage of the lessons learned by larger companies in the industry, and it is poised to take off–making it a good opportunity for anyone interested in the world of e-cigarettes.