If there is an entrepreneur changing the online dating scene, then it is must be Whitney Wolfe. She has completely diversified the game for men and women looking for partners in the dating app, Bumble. A former co-founder of Tinder she left the company amidst allegation of sexual harassment. She then joined forces with Andrew Andreev (CEO and founder of Badoo) to found Bumble. The Chief Executive Officer at Bumble came up with the idea of women making the first move when looking for potential partners. In case of same-sex users then either party can make the first move. Based in Austin Texas, the app has more than 22 million users worldwide, seventy employees and is currently valued by Forbes at $1 billion. This is such a huge success for a 28-year old whose company has only been in existence for less than four years.
In early 2016, Bumble launched an extension called Bumble BFF allowing users to find and connect with platonic friends. It takes out the stress out of someone who is not interested in romantic relationships. Just like Bumble a user swipes left or right to show interest to other users. If there is a match, then the two must communicate within 24 hours or else the match disappears. The Bumble BFF is suitable for millennials living in large cities where finding friends can be a challenge.
Then in October 2017 Whitney’s team launched Bumble Bizz, a professional networking extension on Bumble. This is specifically for users who want to connect with other professionals in the same field. So a user has to create a bio showing off their skills, education and experiences and a photograph of themselves. Just like Bumble the dating app, users swipe left when they don’t want to connect with the person and right when they are interested. If it is a match, then they also have 24 hours to communicate. It also gives the power to the women, they also have to make the first move. Unlike LinkedIn, Bumble Bizz is not based on finding jobs but rather mentoring and networking.
It is clear that Bumble the company is targeting all aspects of women interactions. That is, career (Bizz), social (BFF) and romance (Bumble). More so, users can switch between the three modes easily. The Chief Executive Officer, Whitney Wolfe came with the concept of women making the first move from her own experience when she approached her boyfriend Michael Herd who is now her husband. Whitney and Michael got married in a beautiful wedding in South Italy in October 2017.