The LA Clippers have something new on their jerseys. It is the Bumble dating app’s logo, and it recently made its debut this month. The team signed its patch deal with the dating app that also contains features that allow users to search for platonic friendships and business contacts.
What Are the Clippers Calling the Bumble Logo on their Uniforms?
The logo that has been placed on the upper left side of the jerseys is called the “Empowerment Badge.” Along with investing in this patch deal, the team will also promote gender equality. The Clippers’ owner Steve Ballmer had the logo placed where it was so that it would become part of each basketball game. He believed that placing the logo on the jerseys was a meaningful action that would be noticed.
Why Did Bumble Partner with the LA Clippers?
Bumble Founder and CEO Whitney Wolfe Herd wanted to form a partnership with the Clippers because the team’s philosophy and Bumble’s philosophy coincide with each other. Bumble is a female-focused brand and the Clippers have demonstrated its dedication to non-discrimination in the workplace.
According to Whitney Wolfe Herd, “Never before has a major professional sports team partnered in this way with a female-driven brand like Bumble. It’s an honor to partner with an organization as progressive and compassionate as the Clippers. Like us, they know generating awareness for diversity and gender equality is critical to business success.”
Bumble seeks other organizations that share its core values, and it will work to bring their resources together to form dynamic partnerships. Specifically, Bumble made a commitment to putting its advertising dollars toward companies that have women in positions of leadership and mentoring programs that target the next generation of women.
Whitney Wolfe Herd Steps into the Dating Field
Whitney Wolfe Herd has a highly fascinating background. While she was a student at Southern Methodist University, she got started as an entrepreneur by selling tote bags that would benefit the victims of the BP oil spill. After her graduation with a degree in international studies, she had a fateful meeting with the man who would co-found the dating app Tinder with her.
Ms. Wolfe Herd left her former company under unfortunate circumstances, but this did not stifle her initiative. She met Andrey Andreev who offered to invest $10 million into the dating app idea that would become “Bumble.” Since then, Bumble has been what Ms. Wolfe Herd dreamed that it would be, and that is a female-focused endeavor that has 70 people on the payroll. Of these 70 people, 85 percent of them are women. Women also occupy several of the top management positions.
Along with the dating app, Bumble also gives its users a safe place where they can meet other women in their areas with the “Bumble BFF” feature. Now, making business connections is also safer for women because of the new interface “Bumble Bizz.” Women can feel free to make professional connections with men because on Bumble Bizz, only the female may make the first contact with a man.
Protecting women is at the top of the list of important things to do for Ms. Wolfe Herd. Users of her apps can be assured that they will not be bombarded by photographs of male genitalia like they would have to endure on other apps. Since photographs of men without their shirts on were overwhelmingly rejected by female Bumble users, Ms. Wolfe Herd has banned these images as well. Bumble is definitely showing other companies how they can create environments that do not harm women and promote their interests as well.
What Makes the LA Clippers’ Leadership Team Different than Other NBA Teams?
Only one team has hired a woman to be its president of business operations, and that team is the LA Clippers. Although Gillian Zucker is the only female president of business operations, she is not the only woman in an executive position on this team. The Clippers also have a female lead general counsel, a female vice president of community relations and player programs, a female director of strategic partnerships, a female director of business development and a female chief financial officer.
This landmark deal began on March 6 and is expected to last throughout the 2019-2020 National Basketball Association season. The transaction is the league’s 20th patch deal to date. A source has stated that it is currently valued at $20 million, and it calls for signs to be placed around the arena as well as the introduction of community initiatives.
The Bumble dating app is unique because it is the one that requires the female party to make the first move after a match has been found. It was very important to Whitney Wolfe Herd to ensure that women have a safe space to interact with others, and her focus on women’s needs is a perfect match for her company and the Clippers.