Google Increases Its Hardware Offerings

Tech giant Google intends to compete directly against Apple and Microsoft in terms of offering personal computing hardware options such as tablets, smartphones, laptops, and smart speakers that can be used for home automation networks. At the recent Made by Google conference in New York City, the company unveiled three new pieces of hardware especially designed to work with advanced search queries as well as with many apps developed for the Android operating system.

The three new hardware offerings announced by Google are:

Pixel 3 and Pixel 3 XL Smartphones

All tech firms that offer smartphones focus their efforts on flagship devices developed to stand above the competition. In Google’s case, these devices are the new Pixel 3 and Pixel 3 XL. Even though these are Android smartphones that have many of the features offered by competitors such as Apple and Samsung, the upper hand is the Google Assistant, which is getting smarter day by day, and which is now capable of answering calls by itself as well as suggesting email and SMS responses.

Pixel Slate

This impressive piece of portable hardware runs on Chrome OS and is a direct competitor to the Microsoft Surface. In essence, the Pixel Slate is a hybrid between a tablet and laptop; the peripherals offered by Google can transform this device into a comfortable eBook reader or a powerful laptop that can flawlessly run many Android apps.

Google Home Hub

This smart speaker is similar to the latest Amazon Echo devices that feature a digital display; however, the Google Assistant is far more intuitive and smarter, thus making the Google Home Hub a more advanced choice for users who want a speech-controlled computer that provides information with a voice that sounds eerily human.

It should be noted that these three devices are designed to interact with each other. Although in theory the Google Assistant can be commanded from the Pixel 3 smartphone or the Pixel Slate, the speech control and voice response experience is far better on the Google Home Hub.

The smart Google Assistant and the vast amount of online information delivered by the Google search engine are at the heart of the company’s hardware strategy. Amazon, Apple and Microsoft have a lot of work ahead of them if they intend to keep up with Google in this regard. Even though the Google Assistant app can be installed in many Android and Chrome OS devices, Google will always make sure that it works better with its proprietary hardware.

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