Sentient AI is one of the world’s leading technologies in distributed artificial intelligence. It is the producer of the first conversation rate optimization solution that uses the artificial intelligence to evolve the winning designs for the online marketers. Currently, it is one of the technologies that boost e-commerce. With their introduction of the A/B and Multivariate testing solutions, the measurement speed has improved over 100 times.
Additionally, with Multivariate testing, sentiment gives freedom to the marketers to try more images, copy, design and the interaction changes to accelerate the path to increased conversations and revenues. The existing A/B testing tools can only evaluate the impact of one marketing idea and needs substantial traffic to achieve a result while multivariate testing requires more traffic to test a limited number of changes.
About Multivariate Testing
Multivariate testing is the best-kept secret at Sentient AI that allows the performing marketers to compress the years of testing into a single month. It is a new program from sentient technologies that let the CRO experts test all ideas simultaneously instead of having to check a handful of ideas. It uses the genetic algorithms to find the best ideas within an individual get the double digit KPL growth and evolve the site designs at the same time it takes to run a typical A/B test.
Multivariate testing solution is considered a savior to several companies. Probably, the available solutions are too slow and require a lot of traffic to cope with testing a handful of potential designs. Hence, multivariate solutions save the companies time and money since it can check all the ideas at the same time. Furthermore, it offers the marketers ability to test changes across the entire sales funnel and the multiple pages using a single test.
Contribution of Sentient AI to E-Commerce
Designing of user experiences that convert several users from being casual browsers to paying the customers is a critical goal. Despite those well-known design principles that include consistency and simplicity exist, there are also unexpected interactions between page elements, which determine how well it converts web pages and communications.
However, sentiment has emerged to solve all the e-commerce challenges through conversation rate optimization. The method that most of the practitioners use is A/B testing that involves designing two different version of the same page, showing them to various users and collection of the statistics on how well each page is in conversion. Hence, the process allows incorporation of conversion optimization which after observation of results, new designs can be in the introduction.