Co-CEO and founder of Mullen Lowe, José Borghi, leads the one of the most famed promotional organizations in the Brazilian commercial marketing industry. José is a virtuoso author of vastly successful Brazilian promotional publications as well. José’s advertising marketing aspirations arose during the time that he was attending high school. This was when José was, for the most part, insecure about the work that he would eventually enter into. However, at that juncture, capability and providence came together, steering his course. José’s sister approached him one day and invited him to come with her to Castro Neves Theater. There was an event showcasing there that she felt José would enjoy. On exhibition there at the theater were prizes earned by the presenters from the Cannes Worldwide Festival of Imagination. The awards on display were in the form of golden lions. Those statuettes spellbound José, and his course in life from that instant became apparent. José would make an effort to receive a lion award for himself, by endeavoring to flourish into an exceptionally artistic promoter.
In 1989, he began his professional studies by attending the notable Standart Ogilvy group. Mr. Borghi was highly successful during his time with the group. José’s confidence grew, and prompted him to build his own firm with his business partner, Erh Ray. Together, they fashioned the enterprise known as BorghiErh. While collaborating on this new endeavor, the two men experienced great success. In 2006, the business garnered the attention of the firm, Lowe. The business’s name was soon updated to Borghi Lowe.
The business has turned out to be celebrated domestically as well as internationally. They eventually merged with Mullen and updated the business’s name once more, to be Mullen Lowe Brazil. José now enjoys his success alongside co-CEO André Gomes.