Co-CEO and founder of Mullen Lowe, José Borghi, leads the one of the most famed promotional organizations in the Brazilian commercial marketing industry. José is a virtuoso author of vastly successful Brazilian promotional publications as well. José’s advertising marketing aspirations arose during the time that he was attending high school. This was when José was, for the most part, insecure about the work that he would eventually enter into. However, at that juncture, capability and providence came together, steering his course. José’s sister approached him one day and invited him to come with her to Castro Neves Theater. There was an event showcasing there that she felt José would enjoy. On exhibition there at the theater were prizes earned by the presenters from the Cannes Worldwide Festival of Imagination. The awards on display were in the form of golden lions. Those statuettes spellbound José, and his course in life from that instant became apparent. José would make an effort to receive a lion award for himself, by endeavoring to flourish into an exceptionally artistic promoter.
In 1989, he began his professional studies by attending the notable Standart Ogilvy group. Mr. Borghi was highly successful during his time with the group. José’s confidence grew, and prompted him to build his own firm with his business partner, Erh Ray. Together, they fashioned the enterprise known as BorghiErh. While collaborating on this new endeavor, the two men experienced great success. In 2006, the business garnered the attention of the firm, Lowe. The business’s name was soon updated to Borghi Lowe.
The business has turned out to be celebrated domestically as well as internationally. They eventually merged with Mullen and updated the business’s name once more, to be Mullen Lowe Brazil. José now enjoys his success alongside co-CEO André Gomes.
Brazil is the leading advertising market in Latin America, and one of the largest in the world. One of the top advertising agencies operating in this important market, Neogama, was founded in 1999 by Alexandre Gama, who serves as its CEO and CCO.
Alexandre Gama obtained a degree in Advertising and Communications from FAAP (Armando Alvares Penteado Foundation), one of the most important and respected academic institutions in Brazil, and began his advertising career in 1982 as a copywriter at Standard Ogilvy and Mather. Later, after several incredibly successful stints at DM9, then BBDO and Young & Rubicam, he left to start Neogama, his own agency.
Alexandre Gama has gone from strength to strength ever since. He was the first Latin American to present a Master Class at the Cannes Film Festival in 2008, and in 2012 he became a board member of the Brazilian Association of Advertising Agencies.
Alexandre Gama has not only been active in the communications and advertising fields, but has also had involvement in the music and art scenes in Brazil, launching a guitar instrumental project and showing his work at the Brazilian Art Museum in an applied art exhibition that earned critical acclaim.
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