José Borghi of Mullen Lowe Brasil

Co-CEO and founder of Mullen Lowe, José Borghi, leads the one of the most famed promotional organizations in the Brazilian commercial marketing industry. José is a virtuoso author of vastly successful Brazilian promotional publications  as well. José’s advertising marketing aspirations arose during the time that he was attending high school. This was when José was, for the most part, insecure about the work that he would eventually enter into. However, at that juncture, capability and providence came together, steering his course. José’s sister approached him one day and invited him to come with her to Castro Neves Theater. There was an event showcasing there that she felt José would enjoy. On exhibition there at the theater were prizes earned by the presenters from the Cannes Worldwide Festival of Imagination. The awards on display were in the form of golden lions. Those statuettes spellbound José, and his course in life from that instant became apparent. José would make an effort to receive a lion award for himself, by endeavoring to flourish into an exceptionally artistic promoter.

In 1989, he began his professional studies by attending the notable Standart Ogilvy group. Mr. Borghi was highly successful during his time with the group. José’s confidence grew, and prompted him to build his own firm with his business partner, Erh Ray. Together, they fashioned the enterprise known as BorghiErh. While collaborating on this new endeavor, the two men experienced great success. In 2006, the business garnered the attention of the firm, Lowe. The business’s name was soon updated to Borghi Lowe.

The business has turned out to be celebrated domestically as well as internationally. They eventually merged with Mullen and updated the business’s name once more, to be Mullen Lowe Brazil. José now enjoys his success alongside co-CEO André Gomes.

Brazil’s Advertising Wizard Extraordinaire

Brazil is the leading advertising market in Latin America, and one of the largest in the world. One of the top advertising agencies operating in this important market, Neogama, was founded in 1999 by Alexandre Gama, who serves as its CEO and CCO.

Alexandre Gama obtained a degree in Advertising and Communications from FAAP (Armando Alvares Penteado Foundation), one of the most important and respected academic institutions in Brazil, and began his advertising career in 1982 as a copywriter at Standard Ogilvy and Mather. Later, after several incredibly successful stints at DM9, then BBDO and Young & Rubicam, he left to start Neogama, his own agency.

Alexandre Gama has gone from strength to strength ever since. He was the first Latin American to present a Master Class at the Cannes Film Festival in 2008, and in 2012 he became a board member of the Brazilian Association of Advertising Agencies.

Alexandre Gama has not only been active in the communications and advertising fields, but has also had involvement in the music and art scenes in Brazil, launching a guitar instrumental project and showing his work at the Brazilian Art Museum in an applied art exhibition that earned critical acclaim.

Related: http://adage.com/article/global-news/sao-paulo-museum-exhibits-20-years-alexandre-gama-s-ads/292823/

 

 

Hiring the Expertise of Nizan Guanaes

There are currently many business owners who are attempting to do all of their own marketing and advertising in order to bring their businesses to where they need to be. If you have struggled with advertising and marketing in the past for yourself, it might be better that you hire a company to do this work for you so that you can avoid the headache that comes along with it. This is why it is very important for you to know about a great company and a professional expert who is in the marketing and advertising field for your own benefit.

This professional is known as Nizan Guanaes and his company is known as the ABC group. Nizan Guanaes works extensively with people who are looking for better marketing and advertising, so this is why it might be a good idea for you to hire this professional in order to get the help that you need to keep your business running. Marketing and advertising are both incredibly important for a growing business, so you need to make sure that you put the right effort into this type of option so that you can bring any more clients over time.

Now that you know about Nizan Guanaes and his company known as the ABC group, you might want to check them out on social media accounts to learn more about their practices and what they are able to offer to you. This is a great professional who you feel you can trust and know that they are going to do their absolute best to ensure that you and your company grow to its full potential. Many people have made use of Nizan Guanaes and his company with amazing success and so it is your time to see if they are a good option for you as well.

Learn more:

http://oglobo.globo.com/economia/grupo-abc-de-nizan-guanaes-vendido-por-1-bi-para-gigante-dos-eua-18106972

Why People Love the ABC Group and Nizan Guanes

If you would like to Market your company and know that you are going to get the clientele you need to keep yourself afloat, it is very important that you work with a professional team to help with these options. For a lot of people, advertising and marketing on their own is simply too difficult and time-consuming when it comes to getting people in and knowing what their brand is about. If this has been a problem for you in the past, it is very important that you look into hiring an expert so that they are able to help you and get the job done without you having to do it all on your own.

 

One of the top marketing and advertising firms in the Brazilian area is known as the ABC group. One of the co-founders and partners of the ABC group is known as Nizan Guanes, and he is one of the top marketing professionals in the world. Because of his experience and expertise in this field, it is very important that you make use of Nizan Guanes for all that he is able to provide to you and know that he is getting you the marketing and advertising that you so desperately need.

 

Now that you know that there’s a professional like Nizan Guanes who is available to you at all times, it is very important that you look into contacting the company to see if he will be able to help you as he has for many other people as well. You can find more information on the ABC Group by visiting the website or by going on social media to find out more about the company itself as well as Nizan Guanes in particular. This is a company you can trust for all of your marketing and advertising needs at your own convenience.

Why Make Use of the ABC Group and Nizan Guanes

Both marketing and advertising are essential for a successful company, but these can also be extremely difficult if you are not used to this and doing it all on your own. This is why a lot of people are making the decision to hire professionals when it comes to all of their marketing and advertising needs. Knowing that there are amazing companies out there that can help with this task makes it a lot easier for you to hire the professionals and know that you are getting the best possible care available to you when it comes to your company’s marketing.

 

One of the top Brazilian companies in the marketing and advertising field is known as the ABC group. One of the co-founders and partners of the group is known as Nizan Guanes, and he is one of the top marketing and advertising professionals in the country. This allows you to know that you are working with a true professional who has the experience and education behind him to give you the exact options you need to expand your company and get it well known to the public.

 

There was never anything wrong with hiring a professional if you know they are going to be able to help you expand your company and get it to where it needs to be in order to bring in the money that you wish it could. A lot of businesses fail within their first couple of years because of a lack of marketing and advertising, so it is essential that you hire Nizan Guanes and begin to work with him on a routine basis to get the advertising and marketing options that you need to keep your company afloat and growing in a positive manner. Lots of people are choosing to hire this expert for their own needs and it is definitely a great option for you as well.

http://blogs.oglobo.globo.com/pulso/post/como-corrida-transformou-vida-do-publicitario-nizan-guanaes-para-melhor.html

http://epocanegocios.globo.com/colunas/Pulso/noticia/2016/03/nizan-guanaes-o-estagiario.html