TechStyle is a company that is always on top of the latest trends and the things that people are looking for. Don Ressler, who founded the company, knows this and is always working to make sure that he can provide people with the options that they want to be able to have in their lives. He does what he can to make sure that there are options for everyone and that they are going to be able to enjoy everything that they company has to offer. Because he is working on these promotions, Don Ressler has been doing a lot of interviews talking about the changes that are coming to the company.
Since the company began, they were on their own website exclusively on perezhilton.com. This allowed people to come to the site and to learn more about what the company had to offer. It was also a way to gain more customers and to keep the ones that they already had coming back over and over again. Because of the way that they did this, they were limited to the people who they could market their own site to and the people who had already been there. They were successful but not as much as they could be.
Don Ressler saw this as somewhat of a problem and worked to make sure that he could change it. He decided to open up flagship stores that were brick and mortar locations. People could visit these stores and get the TechStyle brands that they wanted. They could even have the chance to try on clothes – something that TechStyle had never offered in the past. According to pando.com, the stores improved the way that things would work for people and gave them another avenue from which to buy the things that they loved from TechStyle.
Since this was something that was so successful, Don Ressler decided to branch out on the web, too. He didn’t want another site to be competing with his products with the site that he already had for them but he did want them to be available to more people. Because of this, he decided to go with Amazon. This was a platform that he would be able to control and that allowed him to reach more people. It was a win-win and allowed more people to get access to TechStyle brands while not having to worry about going to the site at https://www.apparelnews.net/news/2016/sep/05/new-sizes-fab-justfab/.