The Subtle Changes To Lime Crime’s Formula

At the National Retail Federation’s conference in Los Angeles, the Global General Manager for LimeCrime, Kim Walls, spoke about having to change the formula of their product in order to sell on the Chinese market. She talked about looking at the Chinese market and realizing that everything she knew about selling wouldn’t work in this instance.

One of the biggest issues of bringing LimeCrime products to the Chinese market is that all makeup products must be tested on animals. If they aren’t, then they can’t be sold through this market at all. The reason this was a big deal to LimeCrime is because they are a completely vegan brand. In other words, they are animal friendly and they don’t support testing on animals. With that being said, the company can get around this by shipping their products right from the United States.

Shipping from the United States would bring obstacles of it’s own. For starters, they have to think about all of the planning of the transportation to China and this can be extremely complex. They also have to think about the duties and taxes, as well as handling any customer returns and giving customer support to customers who speak a completely different language.

All of these issues were added to when the company found out they had counterfeits. They found out that last year alone, they had over a million fake pieces of their product sold in Chinese markets. They had to deal with that on top of the logistic issues they already had.

In response to these issues, they decided to team up with a Los Angeles company by the name of Revolve. This company is an online fashion platform that was starting to explore the beauty industry. The companies had many of the same outlooks and morals on many issues.

To start out, the company had Chinese customers that came across their products to go to the Revolve site and check it out. They let them know that this was the ONLY place for legitimate products from their company. They also worked with many people who truly supported the brand and everything it stands for.

By doing this, LimeCrime will be able to do a full launch without having to worry about sacrificing their beliefs by having to test on animals. The two companies will work together to bring authentic products to the Chinese market.

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Get Ready to Sparkle! Lime Crime Launches New Diamond Dew Liquid Shadow

When Lime Crime launches a new product, we all wait with baited breath. The beauty brand is often a bit sneaky about the launch of new cosmetics, which only fuels the fire of excitement. On November 5th Lime Crime shared a post of triangular products with only the mention that something sparkly was coming out soon. Lime Crime’s fan base is almost like a cosmetic-loving cult. They constantly talk on social media, share their various looks and attempting to predict what is coming next from the famous beauty brand.

Fans were delighted when Lime Crime revealed that the Diamond Dew line was actually a liquid eyeshadow. The shadow is based off of Diamond Crushers Lip Topper, which is a staple of a cosmetics collection for anyone that loves Lime Crime. Diamond Dew will come in a variety of shades and will let fans take their eyeshadow looks to the next level by using the creamy, luxurious liquid shadow.

Diamond Dew is a multipurpose beauty product. It can be applied over existing shadow to help any shade sparkle like diamonds. It can also be applied directly to bare lids for a soft and sexy glow. Lime Crime fans were thrilled to know that it can also be worn on the cheeks as a liquid highlighter. Fans who like a little sparkle anywhere else can apply Diamond Dew to any part of the body to get that sun-shimmered glow that we all love.

Diamond Dew is initially launching in ten lovely shades. These include shades like Dragon, a sparkly teal, and Pixie, a shimmery pink shade. These are modestly prices at just $20 each. The entire set of ten can be purchased for just $170, giving you the full range of Diamond Dew to make sure every day sparkles.

As with all Lime Crime products, they contain high-quality organic ingredients. Diamond Dew is made to set quickly and last for hours. However, you can easily apply additional layers when transitioning from day to night to add a little extra pizzaz to your sparkly eyes. These products are vegan and certified as cruelty-free by both PETA and Leaping Bunny.

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