Eduardo Sirotsky Melzer is also known as Duda Melzer. He is currently the president and the chairman of Grupo RBS. This is one of the largest multimedia companies in the country of Brazil. Duda Melzer has been the CEO of Grupo RBS ever since 2012. He is the grandson of Maurício Sirotsky Sobrinho. Maurício Sirotsky Sobrinho was the founder of Grupo RBS. Duda Melzer started out working for Grupo RBS in 2004. He began as the general manager for the national market. Duda Melzer was based in the branch in São Paulo, and 2008 he began to serve as the vice president in marketing and business development. While serving as vice president of marketing and business development, he was in charge of expanding the national dimensions, and he was able to become Executive Vice President 2010.
Duda Melzer graduated with a degree in business administration from the Pontificia Catholic University of Rio Grande Do Sol, and in 2002 he was able to get his MBA from Harvard university. Melzer did not begin his career working in the family business, but rather he worked in franchising markets. later he became the master franchisor at Sweet Sweet Way. Melzer worked in consulting at Booze Allen Hamilton and he was also the senior analyst at Delphi Corporation.
Duda Melzer was named a member of the Board of Ethics of The National Council for Advertising Self Regulation and Executive Council of Standard Norms. Duda Melzer has received many awards when it comes to professional achievements, and he also received an award from the Brazilian Advertising Association in 2009. Duda Melzer was chosen to be part of the Leaders at the Cambridge Institute for Enterprise in 2015. This is a institute that brings individuals together that are playing leading roles in family Enterprises. Duda Melzer has truly been able to help his family business to succeed and to grow.
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