Improve Your Testing with Sentient Ascend’s Incredible AI Technology

Sentient AI is one of the world’s leading technologies in distributed artificial intelligence. It is the producer of the first conversation rate optimization solution that uses the artificial intelligence to evolve the winning designs for the online marketers. Currently, it is one of the technologies that boost e-commerce. With their introduction of the A/B and Multivariate testing solutions, the measurement speed has improved over 100 times.

Additionally, with Multivariate testing, sentiment gives freedom to the marketers to try more images, copy, design and the interaction changes to accelerate the path to increased conversations and revenues. The existing A/B testing tools can only evaluate the impact of one marketing idea and needs substantial traffic to achieve a result while multivariate testing requires more traffic to test a limited number of changes.

About Multivariate Testing

Multivariate testing is the best-kept secret at Sentient AI that allows the performing marketers to compress the years of testing into a single month. It is a new program from sentient technologies that let the CRO experts test all ideas simultaneously instead of having to check a handful of ideas. It uses the genetic algorithms to find the best ideas within an individual get the double digit KPL growth and evolve the site designs at the same time it takes to run a typical A/B test.

Multivariate testing solution is considered a savior to several companies. Probably, the available solutions are too slow and require a lot of traffic to cope with testing a handful of potential designs. Hence, multivariate solutions save the companies time and money since it can check all the ideas at the same time. Furthermore, it offers the marketers ability to test changes across the entire sales funnel and the multiple pages using a single test.

Contribution of Sentient AI to E-Commerce

Designing of user experiences that convert several users from being casual browsers to paying the customers is a critical goal. Despite those well-known design principles that include consistency and simplicity exist, there are also unexpected interactions between page elements, which determine how well it converts web pages and communications.

However, sentiment has emerged to solve all the e-commerce challenges through conversation rate optimization. The method that most of the practitioners use is A/B testing that involves designing two different version of the same page, showing them to various users and collection of the statistics on how well each page is in conversion. Hence, the process allows incorporation of conversion optimization which after observation of results, new designs can be in the introduction.

More tech updates coming to retailers

Many have wondered whether or not brick and mortar stores will be able to keep up the competition with e-commerce websites, and in the near future, their concerns may be answered in a way that many may not have expected. Certain technological developments are expected to help retailers make more lucrative use out of their physical facilities and human staff. If these developments pan out in the retailers’ favor, then it just might help them level the playing field with e-commerce websites like Ebay and Amazon.

The key advantage that brick and mortar establishments have always been able to leverage over the e-commerce giants is the interactivity between customers, salespeople and merchandise. Despite the convenience of being able to buy with a click, there are still many who appreciate the human element of in-store help; conversational commerce has been brought into play in the hopes of eliminating the need to choose.

Conversational commerce is an endeavor to give online customers the same privilege of a salesperson’s direct assistance that they would have when physically in the store, and it’s already made a strong impact in China.

In some Chinese retailers, the customer can use an application called WeChat to directly speak to the staff. While digitally browsing the store, the sales associate asks if the customer would like to know about any special promotions or new merchandise. Customers who are interested in getting more information may then simply trade contacts with the salesperson and continue getting personalized help.

Dozens of U.S. retailers have begun tasking their staff with running chat messages applications to provide assistance and brand-relevant advice to customers who patronize the store virtually. Time will tell just to what degree this trend could possibly reshape the public perception of brick-and-mortar shopping versus online catalog browsing.