The world of fashion is constantly evolving, and while many brands come and go, one of the more recent names that are here to stay is Fabletics. It is an athleisure brand aimed at empowering and inspiring women of all age, size, and shape. It is an inclusive brand that offers its high-quality athleisure products at reasonable price, unlike other high street brands that offer their products at astronomical prices, making it impossible for most of the women to afford them. It is one of the reasons why Fabletics came into being.
Back in 2013 when Fabletics was launched, the co-founders of Techstyle Fashion Group, Don Ressler, and Adam Goldenberg, noticed that the market is filled with brands that offer athleisure products at high prices. It is why Fabletics was launched to give women a choice they need when it comes to shopping athleisure products without having to think twice. The company does not only focus on keeping the price low, but also ensures that the quality of its products is top notch.
Kate Hudson is the brand ambassador of Fabletics and thanks to her popularity and huge fan following across the globe, Fabletics got the mileage it needed to penetrate the market initially. Along with being the brand ambassador of Fabletics, Kate Hudson is also the co-owner of Fabletics, and she has given her inputs and been a part of the brand and strategy building process from the very beginning. Her contributions have helped the brand to become one of the most talked about brand in the fashion world today.
At present, it is giving even well-established companies like Amazon a tough run for its money as far as athleisure products are concerned. Kate Hudson believes that the part of the success of the brand can be attributed to the fact that the company relies heavily on data. Starting from sales to quality and from customers’ feedback to social media strategy of the company collects data that helps in the decision making and strategy building. It helps the management to know which strategy is working, which approach is attracting more clients, which products are selling more, which products are not liked by the customers, and more.
It helps in making the necessary changes at the earliest before any significant damages are done, and to keep the image fresh in front of the customers. One other reason why Fabletics has managed to achieve such tremendous success in a short time is due to the implementation of the reverse showroom technique. Many of the customers visit the showroom, check out the products and then visit online to buy similar products, but Fabletics has managed to build its image as exclusive in the online market.
It has helped in ensuring that the people walk-in to the store to buy or become its VIP members, and moreover, the company has an exclusive range of products not available elsewhere. At present, the company has 18 stores in the country. If you are interested in how the company provides personalized shopping experience, check out the lifestyle quiz at its site is a good idea.
Don Ressler is an American entrepreneur that is a co-founder of the very popular online retail giant JustFab. Don and his partner Adam Goldenberg became partners after they sold their first companies to Intermix and the went to work for them. They began their partnership after Intermix was sold to New Corporation in 2005. Their first endeavor in regards to an e-platform was Intelligent Beauty. They had a good deal of success with launching several health care and beauty products. They wanted to do more however and they both realized that there was untapped potential in the fashion industry.
Don Ressler and Adam Goldenberg launched retail giant JustFab to incredible success. The JustFab platform has a subscription service that has a low cost. The monthly subscription fee covers an item of the customer’s choosing from a boutique that is selected for them based on questions about their style that are asked when they sign up for the service. Customers can opt out of the monthly subscription fee if they choose by signing in and selecting the opt-out feature. They do not have to pay a fee that month. The LA Times writes that JustFab carries a variety of fashion products including clothing, jewelry, handbags, and other accessories, something Don Ressler has ensured through his experience in the fashion world.
JustFab also has a branch of retail called Fabletics. Fabletics is one of the fastest growing retail e-commerce sites in the market today. Don Ressler teamed up with American actress Kate Hudson to provide high fashion athletic wear to the public. Fabletics is an all inclusive company meaning that they offer a wide variety of sizes rather than just smaller sizes. They also offer swimwear and evening wear that is made out of the same high-quality material that the workout wear is made from. Fabletics is currently expanding and opening brick and mortar locations which are helping them to execute the reverse showroom technique to help increase sales and deliver a better customer experience. Follow along with the rest of Ressler’s career from eCommerce News.
Women around the world all desire to live their life on their terms. They want to have big careers, make their own decisions, and speak out against injustice in society. People rarely think about this issue, but make up often forces women into a box. There are a limited number of lipstick, blush, and eyeliner options, and many women feel like their personalities are being held back. Fortunately, many women in Hollywood are starting to rebel against this trend, allowing women everywhere to break out of their shell.
Kylie Jenner is one of the biggest names in the Hollywood world. She is constantly attending the biggest parties, galas, movie premieres, and awards shows. Reporters everywhere watch her and keep track of her look. Recently, she attended a Justin Bieber concert with a look that set the internet on fire.
Kylie Jenner rolled out with incredible blonde hair and purple lipstick. This minor change to her look made her look sultry and beautiful, and the internet lit up. Everyone wanted to achieve Kylie’s look, but unfortunately many women expressed frustration that they could not find the make up that they need.
One brand that has amazing make up meant for all women is Lime Crime cosmetics. This cosmetic brand wants women to live their life out loud, and they recently rolled out a line up of Velvetine lipsticks. These amazing lipsticks come in a huge variety of colors including the purple color that Kylie Jenner wore to the red carpet. These shades are designed to fit any personality, and give women options.
Lime Crime was founded several years ago with the goal of giving women a chance to live their lives out loud. The woman that founded Lime Crime were tired of being stripped of their options by make up companies that didn’t care about women living life on their terms. They founded the company and women have flocked to their exciting products.
Women everywhere are breaking out of their shells. The Lime Crime line of cosmetics available on Amazon has changed the way people approach their life. You should check out their line of cosmetics today. Especially make sure to follow the ILoveLimeCrime.com website, which is Doe Deere’s blog about the brand.