The world of fashion is constantly evolving, and while many brands come and go, one of the more recent names that are here to stay is Fabletics. It is an athleisure brand aimed at empowering and inspiring women of all age, size, and shape. It is an inclusive brand that offers its high-quality athleisure products at reasonable price, unlike other high street brands that offer their products at astronomical prices, making it impossible for most of the women to afford them. It is one of the reasons why Fabletics came into being.
Back in 2013 when Fabletics was launched, the co-founders of Techstyle Fashion Group, Don Ressler, and Adam Goldenberg, noticed that the market is filled with brands that offer athleisure products at high prices. It is why Fabletics was launched to give women a choice they need when it comes to shopping athleisure products without having to think twice. The company does not only focus on keeping the price low, but also ensures that the quality of its products is top notch.
Kate Hudson is the brand ambassador of Fabletics and thanks to her popularity and huge fan following across the globe, Fabletics got the mileage it needed to penetrate the market initially. Along with being the brand ambassador of Fabletics, Kate Hudson is also the co-owner of Fabletics, and she has given her inputs and been a part of the brand and strategy building process from the very beginning. Her contributions have helped the brand to become one of the most talked about brand in the fashion world today.
At present, it is giving even well-established companies like Amazon a tough run for its money as far as athleisure products are concerned. Kate Hudson believes that the part of the success of the brand can be attributed to the fact that the company relies heavily on data. Starting from sales to quality and from customers’ feedback to social media strategy of the company collects data that helps in the decision making and strategy building. It helps the management to know which strategy is working, which approach is attracting more clients, which products are selling more, which products are not liked by the customers, and more.
It helps in making the necessary changes at the earliest before any significant damages are done, and to keep the image fresh in front of the customers. One other reason why Fabletics has managed to achieve such tremendous success in a short time is due to the implementation of the reverse showroom technique. Many of the customers visit the showroom, check out the products and then visit online to buy similar products, but Fabletics has managed to build its image as exclusive in the online market.
It has helped in ensuring that the people walk-in to the store to buy or become its VIP members, and moreover, the company has an exclusive range of products not available elsewhere. At present, the company has 18 stores in the country. If you are interested in how the company provides personalized shopping experience, check out the lifestyle quiz at its site is a good idea.
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