Google Won’t Go For Ad Blockers On Chrome

Google is the giant of all search engines and the company continues to branch out into many different spheres of business. Google does understand one primary, critical component of all business endeavors. A business must make money in order to thrive and succeed. This is why Google is issuing a staunch “no” to calls for ad blockers on the Chrome browser. Blocking ads means less people see them and that means less revenue. Google is hardly going to make a direct step in the direction of hurting advertising revenue.


Yes, an ad blocker might appeal to a large number of people using Chrome. Such persons won’t likely be thrilled if Chrome ceased adding new updates and improvements due to budget cutting measures. All companies cut budgets and services when they lose revenue. Cutting out ads cuts out revenue – end of story.


The amount of money that Google draws in from advertising is pretty amazing if not outright stunning. In the very first quarter of 2015, the company drew $15 billion in advertising revenue. No one should be surprised that Google is not following suit and blocking ads in the same way other browsers are choosing to do.


Ironically, the other browsers may be instituting ad blockers as a marketing strategy. Since Google’s Chrome lacks ad blockers, other browsers could try and target those who do not want to deal with the visuals of unwanted advertisements. Google probably is not too worried about losing those customers. Their numbers are likely small and Chrome has its loyal fans and users. People who enjoy the “Google experience” are not likely to make a jump.


Google also knows there are certain browser users who are just not fans of Chrome to being with. They like their Mozilla and Microsoft Edge — formerly Internet Explorer — experiences. Jumping to Chrome is a non-option for these persons even if it ads were removed from the Chrome experience.


And then there are those people who really do like the ads. Not everyone considers a pop-up ad to be a bad thing. The ad reveals very important items about deals, discounts, and sales that a consumer might be interested in acquiring.


Don’t look for ad blockers or declines in Google revenue figures in 2016 or beyond.


Google Announces Its Effort to Fix the Annoyance of Advertisements on Google Chrome instead of Blocking

In history, Google has made a lot of its income from advertisements. In the first three months of 2015, Google made more than $15 billion in returns from advertisements. The advertisement section returns a major income percentage for Google than its other tech ventures.


Recently, most browsers are building ad blocking features, Google has announced that it will not integrate such into Google Chrome browser. In 2016, Opera Mini browser added an option that allows a user to block an advertisement while browsing. The Brave browser has enabled the block feature to automatically block any advertisements. The announcement that was sourced through reveal that, study statistics indicate that two thirds of millennials prefer to block ads due to the decreased browsing speeds and potential malware.


Google has decided to fix the issue which is an annoyance to internet users instead of removing the adverts. To combat the issue of poor user experience while maintaining the ads, Google Established a movement called ‘Coalition For Better Ads’. Other members of the effort include The Washington Post, Unilever, Facebook, News Corporation, Interactive Advertising Bureau, Association of National Advertisers, and Proctor & Gamble.


Another effort is by intervening for users on 2G networks. Google Chrome has disabled the document.write feature that allows websites to execute instructions that manage performance of ads, is major factor in slowing down loading of a website by ten seconds. Alex Komoroske stated that the feature’s effect is similar to that of pop up blockers in result. The pop up blockers have records of malfunctioning websites. He added to say that the balance between advertisements and websites should be regulated to maximize both the websites’ and user’s priorities and meet everyone’s needs.


Google has also taken the initiative to serve AMP page results. The function eliminates unnecessary features from a website, caches the data, hence allowing the site to load faster. In addition, only a select type of ads are allowed on AMP pages. Such as AdSense. The limitation rids the website of other annoying advertisements.

The main objective of Google is to offer an option for advertisers’ businesses to thrive through internet marketing while preserving the websites’ performance.


While speaking to CNET interviewers, the Vice President of Google Chrome, Darin Fisher stated that are plenty of challenges that arise in advertisements. He concluded by saying that a balance between publishers and advertisers would maintain technology’s ecosystem.