Google Announces Its Effort to Fix the Annoyance of Advertisements on Google Chrome instead of Blocking

In history, Google has made a lot of its income from advertisements. In the first three months of 2015, Google made more than $15 billion in returns from advertisements. The advertisement section returns a major income percentage for Google than its other tech ventures.

 

Recently, most browsers are building ad blocking features, Google has announced that it will not integrate such into Google Chrome browser. In 2016, Opera Mini browser added an option that allows a user to block an advertisement while browsing. The Brave browser has enabled the block feature to automatically block any advertisements. The announcement that was sourced through http://www.reddit.com/r/technology reveal that, study statistics indicate that two thirds of millennials prefer to block ads due to the decreased browsing speeds and potential malware.

 

Google has decided to fix the issue which is an annoyance to internet users instead of removing the adverts. To combat the issue of poor user experience while maintaining the ads, Google Established a movement called ‘Coalition For Better Ads’. Other members of the effort include The Washington Post, Unilever, Facebook, News Corporation, Interactive Advertising Bureau, Association of National Advertisers, and Proctor & Gamble.

 

Another effort is by intervening for users on 2G networks. Google Chrome has disabled the document.write feature that allows websites to execute instructions that manage performance of ads, is major factor in slowing down loading of a website by ten seconds. Alex Komoroske stated that the feature’s effect is similar to that of pop up blockers in result. The pop up blockers have records of malfunctioning websites. He added to say that the balance between advertisements and websites should be regulated to maximize both the websites’ and user’s priorities and meet everyone’s needs.

 

Google has also taken the initiative to serve AMP page results. The function eliminates unnecessary features from a website, caches the data, hence allowing the site to load faster. In addition, only a select type of ads are allowed on AMP pages. Such as AdSense. The limitation rids the website of other annoying advertisements.

The main objective of Google is to offer an option for advertisers’ businesses to thrive through internet marketing while preserving the websites’ performance.

 

While speaking to CNET interviewers, the Vice President of Google Chrome, Darin Fisher stated that are plenty of challenges that arise in advertisements. He concluded by saying that a balance between publishers and advertisers would maintain technology’s ecosystem.

 

Google Bringing It Resources to the Pi Community

The British most successful computer company Raspberry Pi is selling more than 10 million card size computers. It is about to enter into a contract with one of the world’s technology giants Google thus gaining more prestigious status compared in the past.

 

Google is making great efforts to make its artificial intelligence machine learning accessible to the masses. The tech giant aims at enabling its artificial intelligence, developer tools as well as machine learning to available in the small computer. This is according to Pi’s the small computer creator.

 

 

In 2017 Google is going to arrive in style and according to the Raspberry Pi, the tech giant has one of the most exciting news for the Raspberry Pi community with the various AI and machine learning services ready to be supported by the device.

 

 

The post on the Pi’s website goes on state that the Pi’s community will be provided with new tools that improve the capability of the device. The firm also says that it is interested in the opinion of the PI’s industry’s players so that it can know what could help them most.

 

 

The Pi’s team has not released sufficient details about the specific cases or applications that have been created by Google. During the release of this statement, Raspberry Pi told WIRED that had no specific that at the time and that further information would be released in the future.

 

 

The news that Google is interested in developing and making available its resources on the Raspberry Pi has not come as a surprise since in April 2016 the tech giant made a mysterious developer tree that was open at the Android Open Source Project repository that showed its interest to venture into the small computer industry.

 

 

 

Though the Android Pi is yet to be developed fully, the Raspberry pi founder has stated that the move by Google is encouraging and that any form of development would bring a huge amount of the required content to the platform. Previous Google had developed the Coder a platform that enables the HTML, CSS as well as the JavaScript project to be developed online and then installed on the Pi. The project being developed by Google to bring its products to the Pi community is a great initiative for the Pi communities and the innovators at large.

 

 

 

AI Search Engines Aim To Outdo Google Scholar

Faster Searching

The days of Google Scholar are coming to an end or at least the teams behind would like to see that with Semantic Scholar and Microsoft Academic. The new AI based search engines aim to give scientists and others in need of quick access to important research a more efficient means of getting the information they need. Created by the nonprofit Allen Institute the Semantic Scholar search engine allows researchers to navigate what is otherwise a vast sea of information. Scientists are already praising Semantic Scholar for the convenience it offers them. Neurobiologist Andrew Huberman has praised the search engine as a game changer in science. With access to more than 160 million research articles it appears that description is appropriate.

 

 

Revival

Semantic Scholar first launched last year but a lack of content led to disappointment among academics. Only 9 million articles were with the search engine’s scope. Despite this Allen Institute continued to hone the search engine into a more efficient model. Expanding the scope of Semantic Scholar to include 160 million articles and improving the categorization algorithm were high priorities. This improved model is the current model released to the academic world.

 

 

Microsoft Comes Into Play

Microsoft has also created its own AI search engine with Microsoft Academic. Although it has fewer filters than Semantic Scholar Microsoft Academic offers AI competent in its own right. Microsoft Academic can sort files by citations, ranking of the publishing professors, and subdiscipline. Although the search engine is still in construction the search engine is already receiving praise within academic circles. Microsoft Academic combines the scope of Google Scholar with a superior search refining tool suite.

 

 

The Overall Outlook

AI search engines are already making headlines but the future is still brighter. As AI advances the capabilities of these search engines will only improve and offer even more to academics. In addition to Allen Institute and Microsoft Academic there others looking to release AI search engines. With the direction things are heading AI search engines may even become the standard one day.

 

Google Won’t Go For Ad Blockers On Chrome

Google is the giant of all search engines and the company continues to branch out into many different spheres of business. Google does understand one primary, critical component of all business endeavors. A business must make money in order to thrive and succeed. This is why Google is issuing a staunch “no” to calls for ad blockers on the Chrome browser. Blocking ads means less people see them and that means less revenue. Google is hardly going to make a direct step in the direction of hurting advertising revenue.

 

Yes, an ad blocker might appeal to a large number of people using Chrome. Such persons won’t likely be thrilled if Chrome ceased adding new updates and improvements due to budget cutting measures. All companies cut budgets and services when they lose revenue. Cutting out ads cuts out revenue – end of story.

 

The amount of money that Google draws in from advertising is pretty amazing if not outright stunning. In the very first quarter of 2015, the company drew $15 billion in advertising revenue. No one should be surprised that Google is not following suit and blocking ads in the same way other browsers are choosing to do.

 

Ironically, the other browsers may be instituting ad blockers as a marketing strategy. Since Google’s Chrome lacks ad blockers, other browsers could try and target those who do not want to deal with the visuals of unwanted advertisements. Google probably is not too worried about losing those customers. Their numbers are likely small and Chrome has its loyal fans and users. People who enjoy the “Google experience” are not likely to make a jump.

 

Google also knows there are certain browser users who are just not fans of Chrome to being with. They like their Mozilla and Microsoft Edge — formerly Internet Explorer — experiences. Jumping to Chrome is a non-option for these persons even if it ads were removed from the Chrome experience.

 

And then there are those people who really do like the ads. Not everyone considers a pop-up ad to be a bad thing. The ad reveals very important items about deals, discounts, and sales that a consumer might be interested in acquiring.

 

Don’t look for ad blockers or declines in Google revenue figures in 2016 or beyond.

 

Google Announces Its Effort to Fix the Annoyance of Advertisements on Google Chrome instead of Blocking

In history, Google has made a lot of its income from advertisements. In the first three months of 2015, Google made more than $15 billion in returns from advertisements. The advertisement section returns a major income percentage for Google than its other tech ventures.

 

Recently, most browsers are building ad blocking features, Google has announced that it will not integrate such into Google Chrome browser. In 2016, Opera Mini browser added an option that allows a user to block an advertisement while browsing. The Brave browser has enabled the block feature to automatically block any advertisements. The announcement that was sourced through http://www.reddit.com/r/technology reveal that, study statistics indicate that two thirds of millennials prefer to block ads due to the decreased browsing speeds and potential malware.

 

Google has decided to fix the issue which is an annoyance to internet users instead of removing the adverts. To combat the issue of poor user experience while maintaining the ads, Google Established a movement called ‘Coalition For Better Ads’. Other members of the effort include The Washington Post, Unilever, Facebook, News Corporation, Interactive Advertising Bureau, Association of National Advertisers, and Proctor & Gamble.

 

Another effort is by intervening for users on 2G networks. Google Chrome has disabled the document.write feature that allows websites to execute instructions that manage performance of ads, is major factor in slowing down loading of a website by ten seconds. Alex Komoroske stated that the feature’s effect is similar to that of pop up blockers in result. The pop up blockers have records of malfunctioning websites. He added to say that the balance between advertisements and websites should be regulated to maximize both the websites’ and user’s priorities and meet everyone’s needs.

 

Google has also taken the initiative to serve AMP page results. The function eliminates unnecessary features from a website, caches the data, hence allowing the site to load faster. In addition, only a select type of ads are allowed on AMP pages. Such as AdSense. The limitation rids the website of other annoying advertisements.

The main objective of Google is to offer an option for advertisers’ businesses to thrive through internet marketing while preserving the websites’ performance.

 

While speaking to CNET interviewers, the Vice President of Google Chrome, Darin Fisher stated that are plenty of challenges that arise in advertisements. He concluded by saying that a balance between publishers and advertisers would maintain technology’s ecosystem.

 

Google Fiber Putting Further Thought Into It’s High Speed Internet Business

Google Fiber has reached a point in its business of high speed internet has hit an obstacle. There is now a lot of consideration being made on the services of high speed internet connections in cities like Chicago and Los Angeles. Among the things that they are considering for their customers is going wireless. This is when they realized that the underground fiber-optic cables are not catching on to the customers like they hoped it would. Their plans for fiber optic connections have turned out to provide a lot more difficulty for the company than they deem it worth.

Among the issues they have faced was that it is a lot of work to dig up the streets for laying down thousands of miles worth of cables throughout the city. This has also proven to be very costly. Therefore, Google is cutting their losses with this initiative in favor of the more efficient and cost effective wireless initiative. For one thing, Google Fiber has encountered quite a few obstacles in the communications industry. This is to be expected since Google is primarily a software company. Going into the communications sector is going to be really challenging for a company like Google.

As of right now, the plans to bring the fiber-optic services to other cities like Palo Alto are being put on the back burner. They are going to take six months away from the project in order to figure out what it is they can do that is cost effective. Otherwise, Google will still provide exceptional and innovative services to people. Given that Google has always been a software company that has come with really effective solutions, they will figure out something that works very well for them, and their customers. The wireless service does seem like a great solution to go with because it is a much easier alternative. They will be able to reach more cities and connect more people with a more effective solution.

Google Keeps It Simple With Duo Video Chat App

Google has had its fair share of high profile flops in the last couple of years. Google Plus and Google Glass quickly come to mind as two products that, while they certainly sounded like enticing innovations from the Mountain View tech giant, couldn’t quite find a foothold in the market for one reason or another. Google Plus couldn’t compete with the hundreds of millions of Facebook users who were already tied into that ecosystem, and Google Glass fell flat due to the awkward nature of the device, and the privacy (or lack thereof) concerns that came with it. Google’s newest creation, Google Duo, aims to keep things simple by taking a no-nonsense, bare bones approach to video chat. With so many different apps allowing users to customize their social experiences, Google Duo sticks to its goal of providing reliable, high quality video chat.

While Google Duo may seem like a boring, utilitarian app, it’s got a number of features that make it more fun than it initially sounds. The Knock Knock feature, available only on Android devices, allows you to see a video feed of the person calling you, before you even answer the phone. Think of it like your phones version of the peep hole on your front door. Pranksters looking to embarrass you in public with some risque Knock Knock previews won’t be a problem, since the feature only works with saved contacts, and even then you can still block people who abuse the feature. The app is available on both iOS and Android, but as is the case with most Google products, it runs better and is more fully featured on the Android platform.

Google Duo will surely compete with Snapchat, Skype, and other messaging and social media apps, but it’s primed to offer users something a little different than what they are used to getting. And that is simplicity. The app will no doubt be a hit with older people who have no desire to learn the ins and outs of every application, as well as people who just want a no-frills video messaging service. Google seems poised to reinvent the way their users communicate with each other, and Google Duo is a great first step.

Google Fiber Rethinks Wired Connections

Google is shifting gears in its venture to provide customers with its ultra-fast 1,000 Mbps internet service. In the four years since its inception, Google Fiber has only been able to reach six metro areas due to the high cost involved with installing fiber optic cable. They are now seeking alternative solutions to be able to expand their services.
Google Fiber hit the snag after realizing the cost to dig, install the new cable, and then repair the damage to property from the digging was much higher than it had anticipated. Blindsided by the expense, Google is trying to work with other utility companies to be able to lease or use existing resources in some locations to cut costs. This is a quick-fix that will allow them to partner with other companies and continue to expand services without additional costs for the installation of the new cable.
Companies that are heavily involved in the field of telecommunications understand the reality of the cost of laying thousands of miles of line. This is something that Google was under-prepared for due to their lack of experience as a telecommunications utility. They are now trying to figure out how to continue the venture and keep it affordable for the company and the consumer.
Google is considering wireless options to provide internet access as a long-term solution to the issue. Wireless internet technologies such as satellite internet work by broadcasting a signal directly from a satellite feed to a satellite dish, where it is received and then the signal is converted to cable and is installed into the home or business. This will allow Google Fiber to expand services to more areas, including rural areas, without having to go through the added expense of running wire. Satellites can cover large areas, so this is a practical solution for keeping their costs down.
As of now, further expansion is suspended until Google can negotiate and review other alternatives to connect prospective customers. Customers will have to wait and see whether or not Google can live up to their plans and promises for a faster internet that can help improve the lives of many people who would not normally have internet access.
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Fuschsia: Google May be Up to Something New

It seems that Google is up to something new. Hackers and experts have found that the company is building an entirely new operating system. Interestingly, the new operating system is not based on Android, Linux Kernel or similar platforms. As such, industry analysts are speculating that the new operating system can be for a number of things. As for now, the unofficial name is Fuschsia.

According to the source, Android Police, that revealed the existence of the new operating system, the purpose may be to secure computing resources from traditional low-powered software that Android and Kernel cannot handle. Despite the fact that so-called Fuschsia is in an early development stage, analysts from Android Police are speculating that it will serve to bridge the gap between modern and standard computing systems. Doing so, will allow Google to integrate both old and new technologies. While viewing its documentation, Android Police also claimed that the new operating system is not restricted to certain computing devices. Instead, the development will definitely make it feasible to design it for mobile devices, embedded devices and desktop computers.

Still, there are contrasting views from Hackers News, who see the development as an answer to handle low latency rendering in operating systems. Because existing systems are not well-equipped for 3D environments you can walk around inside, therefore the platform is designed to serve as a predictable GUI that can handle future 3D capabilities of modern devices.

Yet another possibility explored by technical experts is the use of Fuschsia for bridging the gap and replace the existing operating systems of Google. For instance, Google uses Android and Chrome OS for mobile and laptops; however, Fuschsia will provide features to both these system. Regarding the two Google platforms, it seems that Google would want to replace the existing structure of platforms with their newer version.

Amid the debate, it is also well-known that Google does not publicly talks about its products that are in the development stage. If the product is not community-sourced, it is likely that Google will like to keep it a secret. In the past, many such commercial projects were never started by Google. On the other hand, it is also true that a number of similar developments were instrumental to the success of Google. At this time, the only thing that the community can do is to speculate and find more documentation.

Utility Pole Dispute Slows Expansion of Google Fiber in Nashville

Google Fiber, which has been considering expansion into Nashville, Tennessee for over two and a half years, is currently embroiled in a dispute over utility poles. AT&T, the second largest owner of utility poles in the city (behind the local Nashville Electric Service), has disputed Google Fiber’s access to its poles according to this article, published this Monday.

In order to expand its service into Nashville, Google Fiber needs access to the poles. This is a slow process, which is going more slowly now on account of the fact that under current laws Google Fiber is required to call a team from AT&T each time it requires access to one of their poles.

East Nashville Metro Councilman Anthony Davis is attempting to push through a “One Touch Make Ready” ordinance. This would allow Google Fiber to speed things up by making all the necessary adjustments themselves, without involving AT&T. However, when a similar piece of legislation was passed in Louisville, Kentucky, AT&T sued the local government on account of alleged disruptions with its workers’ union.

AT&T reports that it hasn’t seen the ordinance Councilman Davis has proposed, and that they have serious concerns about giving another company access to their utility poles without any AT&T personnel in the area. They also claim that the Nashville City Council does not have the jurisdiction to enforce their “One Touch Make Ready” ordinance. They claim that Google is “attempting to change the rules for their benefit” and ignoring a previous agreement.