Google Announces Its Effort to Fix the Annoyance of Advertisements on Google Chrome instead of Blocking

In history, Google has made a lot of its income from advertisements. In the first three months of 2015, Google made more than $15 billion in returns from advertisements. The advertisement section returns a major income percentage for Google than its other tech ventures.


Recently, most browsers are building ad blocking features, Google has announced that it will not integrate such into Google Chrome browser. In 2016, Opera Mini browser added an option that allows a user to block an advertisement while browsing. The Brave browser has enabled the block feature to automatically block any advertisements. The announcement that was sourced through reveal that, study statistics indicate that two thirds of millennials prefer to block ads due to the decreased browsing speeds and potential malware.


Google has decided to fix the issue which is an annoyance to internet users instead of removing the adverts. To combat the issue of poor user experience while maintaining the ads, Google Established a movement called ‘Coalition For Better Ads’. Other members of the effort include The Washington Post, Unilever, Facebook, News Corporation, Interactive Advertising Bureau, Association of National Advertisers, and Proctor & Gamble.


Another effort is by intervening for users on 2G networks. Google Chrome has disabled the document.write feature that allows websites to execute instructions that manage performance of ads, is major factor in slowing down loading of a website by ten seconds. Alex Komoroske stated that the feature’s effect is similar to that of pop up blockers in result. The pop up blockers have records of malfunctioning websites. He added to say that the balance between advertisements and websites should be regulated to maximize both the websites’ and user’s priorities and meet everyone’s needs.


Google has also taken the initiative to serve AMP page results. The function eliminates unnecessary features from a website, caches the data, hence allowing the site to load faster. In addition, only a select type of ads are allowed on AMP pages. Such as AdSense. The limitation rids the website of other annoying advertisements.

The main objective of Google is to offer an option for advertisers’ businesses to thrive through internet marketing while preserving the websites’ performance.


While speaking to CNET interviewers, the Vice President of Google Chrome, Darin Fisher stated that are plenty of challenges that arise in advertisements. He concluded by saying that a balance between publishers and advertisers would maintain technology’s ecosystem.


Google Fiber Putting Further Thought Into It’s High Speed Internet Business

Google Fiber has reached a point in its business of high speed internet has hit an obstacle. There is now a lot of consideration being made on the services of high speed internet connections in cities like Chicago and Los Angeles. Among the things that they are considering for their customers is going wireless. This is when they realized that the underground fiber-optic cables are not catching on to the customers like they hoped it would. Their plans for fiber optic connections have turned out to provide a lot more difficulty for the company than they deem it worth.

Among the issues they have faced was that it is a lot of work to dig up the streets for laying down thousands of miles worth of cables throughout the city. This has also proven to be very costly. Therefore, Google is cutting their losses with this initiative in favor of the more efficient and cost effective wireless initiative. For one thing, Google Fiber has encountered quite a few obstacles in the communications industry. This is to be expected since Google is primarily a software company. Going into the communications sector is going to be really challenging for a company like Google.

As of right now, the plans to bring the fiber-optic services to other cities like Palo Alto are being put on the back burner. They are going to take six months away from the project in order to figure out what it is they can do that is cost effective. Otherwise, Google will still provide exceptional and innovative services to people. Given that Google has always been a software company that has come with really effective solutions, they will figure out something that works very well for them, and their customers. The wireless service does seem like a great solution to go with because it is a much easier alternative. They will be able to reach more cities and connect more people with a more effective solution.

Google Keeps It Simple With Duo Video Chat App

Google has had its fair share of high profile flops in the last couple of years. Google Plus and Google Glass quickly come to mind as two products that, while they certainly sounded like enticing innovations from the Mountain View tech giant, couldn’t quite find a foothold in the market for one reason or another. Google Plus couldn’t compete with the hundreds of millions of Facebook users who were already tied into that ecosystem, and Google Glass fell flat due to the awkward nature of the device, and the privacy (or lack thereof) concerns that came with it. Google’s newest creation, Google Duo, aims to keep things simple by taking a no-nonsense, bare bones approach to video chat. With so many different apps allowing users to customize their social experiences, Google Duo sticks to its goal of providing reliable, high quality video chat.

While Google Duo may seem like a boring, utilitarian app, it’s got a number of features that make it more fun than it initially sounds. The Knock Knock feature, available only on Android devices, allows you to see a video feed of the person calling you, before you even answer the phone. Think of it like your phones version of the peep hole on your front door. Pranksters looking to embarrass you in public with some risque Knock Knock previews won’t be a problem, since the feature only works with saved contacts, and even then you can still block people who abuse the feature. The app is available on both iOS and Android, but as is the case with most Google products, it runs better and is more fully featured on the Android platform.

Google Duo will surely compete with Snapchat, Skype, and other messaging and social media apps, but it’s primed to offer users something a little different than what they are used to getting. And that is simplicity. The app will no doubt be a hit with older people who have no desire to learn the ins and outs of every application, as well as people who just want a no-frills video messaging service. Google seems poised to reinvent the way their users communicate with each other, and Google Duo is a great first step.

Google Fiber Rethinks Wired Connections

Google is shifting gears in its venture to provide customers with its ultra-fast 1,000 Mbps internet service. In the four years since its inception, Google Fiber has only been able to reach six metro areas due to the high cost involved with installing fiber optic cable. They are now seeking alternative solutions to be able to expand their services.
Google Fiber hit the snag after realizing the cost to dig, install the new cable, and then repair the damage to property from the digging was much higher than it had anticipated. Blindsided by the expense, Google is trying to work with other utility companies to be able to lease or use existing resources in some locations to cut costs. This is a quick-fix that will allow them to partner with other companies and continue to expand services without additional costs for the installation of the new cable.
Companies that are heavily involved in the field of telecommunications understand the reality of the cost of laying thousands of miles of line. This is something that Google was under-prepared for due to their lack of experience as a telecommunications utility. They are now trying to figure out how to continue the venture and keep it affordable for the company and the consumer.
Google is considering wireless options to provide internet access as a long-term solution to the issue. Wireless internet technologies such as satellite internet work by broadcasting a signal directly from a satellite feed to a satellite dish, where it is received and then the signal is converted to cable and is installed into the home or business. This will allow Google Fiber to expand services to more areas, including rural areas, without having to go through the added expense of running wire. Satellites can cover large areas, so this is a practical solution for keeping their costs down.
As of now, further expansion is suspended until Google can negotiate and review other alternatives to connect prospective customers. Customers will have to wait and see whether or not Google can live up to their plans and promises for a faster internet that can help improve the lives of many people who would not normally have internet access.
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Fuschsia: Google May be Up to Something New

It seems that Google is up to something new. Hackers and experts have found that the company is building an entirely new operating system. Interestingly, the new operating system is not based on Android, Linux Kernel or similar platforms. As such, industry analysts are speculating that the new operating system can be for a number of things. As for now, the unofficial name is Fuschsia.

According to the source, Android Police, that revealed the existence of the new operating system, the purpose may be to secure computing resources from traditional low-powered software that Android and Kernel cannot handle. Despite the fact that so-called Fuschsia is in an early development stage, analysts from Android Police are speculating that it will serve to bridge the gap between modern and standard computing systems. Doing so, will allow Google to integrate both old and new technologies. While viewing its documentation, Android Police also claimed that the new operating system is not restricted to certain computing devices. Instead, the development will definitely make it feasible to design it for mobile devices, embedded devices and desktop computers.

Still, there are contrasting views from Hackers News, who see the development as an answer to handle low latency rendering in operating systems. Because existing systems are not well-equipped for 3D environments you can walk around inside, therefore the platform is designed to serve as a predictable GUI that can handle future 3D capabilities of modern devices.

Yet another possibility explored by technical experts is the use of Fuschsia for bridging the gap and replace the existing operating systems of Google. For instance, Google uses Android and Chrome OS for mobile and laptops; however, Fuschsia will provide features to both these system. Regarding the two Google platforms, it seems that Google would want to replace the existing structure of platforms with their newer version.

Amid the debate, it is also well-known that Google does not publicly talks about its products that are in the development stage. If the product is not community-sourced, it is likely that Google will like to keep it a secret. In the past, many such commercial projects were never started by Google. On the other hand, it is also true that a number of similar developments were instrumental to the success of Google. At this time, the only thing that the community can do is to speculate and find more documentation.

Utility Pole Dispute Slows Expansion of Google Fiber in Nashville

Google Fiber, which has been considering expansion into Nashville, Tennessee for over two and a half years, is currently embroiled in a dispute over utility poles. AT&T, the second largest owner of utility poles in the city (behind the local Nashville Electric Service), has disputed Google Fiber’s access to its poles according to this article, published this Monday.

In order to expand its service into Nashville, Google Fiber needs access to the poles. This is a slow process, which is going more slowly now on account of the fact that under current laws Google Fiber is required to call a team from AT&T each time it requires access to one of their poles.

East Nashville Metro Councilman Anthony Davis is attempting to push through a “One Touch Make Ready” ordinance. This would allow Google Fiber to speed things up by making all the necessary adjustments themselves, without involving AT&T. However, when a similar piece of legislation was passed in Louisville, Kentucky, AT&T sued the local government on account of alleged disruptions with its workers’ union.

AT&T reports that it hasn’t seen the ordinance Councilman Davis has proposed, and that they have serious concerns about giving another company access to their utility poles without any AT&T personnel in the area. They also claim that the Nashville City Council does not have the jurisdiction to enforce their “One Touch Make Ready” ordinance. They claim that Google is “attempting to change the rules for their benefit” and ignoring a previous agreement.

Chromebook Takeover

In a world of ever-expanding technology, Google looks to claim the power of the affordable laptop industry. Google’s Chromebooks starting in the $100-200 price range are extremely affordable. The Chromebooks offer capabilities that exceed the need of many everyday users. This is why Chromebooks are threatening many prominent laptop businesses including Apple.

Apple has made pushes on its very own Macbook Air which is supposed to be a more affordable and portable laptop alternative to the Macbook Pro. However, Apple still proves to be too expensive for the average consumer. That being said until recently the Chromebook did not have sufficient capabilities. Now, the everyday user who peruses the internet, writes a blog, or uses social media will be right at home with the Chromebook.

This all comes with a drawback, though. A couple large markets are left out when it comes to the Chromebook. The large markets being missed include programmers and gamers. The Chromebook does not have the capacity to run resource intensive games and programs. These very large markets are completely missed by the inexpensive laptops. That is fine with Google, though, as they will likely continue to target the everyday average user. Additionally, the computer is very attractive to students on tight budgets, because many students just need a computer for the internet and simple word processors. With cheap technology on the rise, Google is definitely on the correct side.

Ad Injection Highlighted By Google as a Major Threat to Internet Users

Google has found that ad injections are one of the biggest threats to internet users right now. Google conducted an in depth study in cooperation with the University of California Berkeley and the University of California Santa Barbara. The study was conducted in 2014 over the span of several months. The aim of the study was to examine the scope and span of ad injections on the web. It also aimed to find out how the ad injection system functioned and who was victimized by it.

So what are ad injections? Ad injectors as their name implies are unwanted ads that are injected onto a person’s web browser. They can get onto a person’s computer through several ways. One way that has resulted in a lawsuit, is that ad injectors are preloaded onto a laptop or computer. This resulted in a large scale lawsuit against the company Lenovo in China which knowingly allowed ad injectors to be preloaded onto their laptops. Another method includes bundling them together with popular free downloads so that users unsuspectingly upload them onto their computer. Other ad injector companies will even market their ad injectors through social media, while others will resort to spam to try and get their injectors installed on people’s computers reported Ray Lane, tech guru.

So why are ad injectors considered a threat? Yes they are annoying because they will put bombard you with ads when you are browsing the web or shopping online, but did you know that they can also track your activity? This can create a host of problems such as phishing and fraud. The good news is that Google is taking many steps to battle ad injections, and measures so far have been successful. Google is also warning other companies to take a stand against ad injectors.

Google’s “Project Loon” Balloons Can Provide Cell Service To a Whole State

Google is developing balloons that can work as cell towers for entires states. Its “Project Loon” takes large balloons and puts them in the air to provide cellular service for an area. The project has reportedly reached a point where a single balloon can handle 4G coverage for an area the size of Rhode Island.

Sergio Cortes wants to know why anyone want an internet balloon? The balloons could be used places where cell towers don’t exist. Think third world countries. They could also be deployed during natural disasters where a city’s existing framework has taken a significant hit. For instance, after a larger earthquake or flood.

The neat thing about Project Loon is that its balloons don’t take up any space. The balloons are actually made up of two balloons, an inner ballon filled with air, and an outer balloon filled with helium. The altitude of the balloon is changed by inflating and deflating the middle air-filled balloon. Once in the air, the balloons can stay up for at least 100 days.

Gmail Recently Blocked in China

China runs an extensive policy of website blocking based on the country’s eagerness to censor information. The most recent program that fell under the censorship is Google’s Gmail.

These latest actions could potentially backfire, as the Gmail service is one of the more popular in the nation. Disrupting this e-mail service could very well interrupt the usual communication streams that take place among the populace, or as businessperson Andrew Heiberger puts it, it could affect the ability of business transactions as well.

If you wrote to your Chinese friends for the new year and have not gotten a reply, the reason is actually that they most likely have never read your message. The disruptions have been observed a while before the final action, but Friday, December 26, was the decisive day for it.

Google’s market will thus suffer, and the action is classified by them as deliberate. In the USA, the authorities have expressed their worries regarding personal freedom. The Chinese should be free to choose which services they need. Instead, the government limits their access.

Popular platforms such as Google maps, Google docs, Facebook, YouTube, Vimeo were blocked earlier at different dates and still remain inaccessible. The censorship system is known by the name of “The Great Firewall of China”.