Google Fiber has reached a point in its business of high speed internet has hit an obstacle. There is now a lot of consideration being made on the services of high speed internet connections in cities like Chicago and Los Angeles. Among the things that they are considering for their customers is going wireless. This is when they realized that the underground fiber-optic cables are not catching on to the customers like they hoped it would. Their plans for fiber optic connections have turned out to provide a lot more difficulty for the company than they deem it worth.
Among the issues they have faced was that it is a lot of work to dig up the streets for laying down thousands of miles worth of cables throughout the city. This has also proven to be very costly. Therefore, Google is cutting their losses with this initiative in favor of the more efficient and cost effective wireless initiative. For one thing, Google Fiber has encountered quite a few obstacles in the communications industry. This is to be expected since Google is primarily a software company. Going into the communications sector is going to be really challenging for a company like Google.
As of right now, the plans to bring the fiber-optic services to other cities like Palo Alto are being put on the back burner. They are going to take six months away from the project in order to figure out what it is they can do that is cost effective. Otherwise, Google will still provide exceptional and innovative services to people. Given that Google has always been a software company that has come with really effective solutions, they will figure out something that works very well for them, and their customers. The wireless service does seem like a great solution to go with because it is a much easier alternative. They will be able to reach more cities and connect more people with a more effective solution.