Netflix is quickly becoming a behemoth in the TV industry. At this year’s recent Golden Globe Awards, Netflix series took home two awards, among them the most-coveted best drama award for the original series “The Crown.”
Netflix has also established itself as perhaps the best way to binge watch original series, catch up on currently airing shows, or re-watch old favorites. It simply trounces the competition due to its lack of annoying, interrupting advertisements. It’s become such a big selling point that competitor Hulu now offers a commercial-free option for an additional $4 a month, simply trying to compete in the age of online binge watching.
However, with a growing original series budget and the cost of rights increasing, Netflix often finds itself having to raise prices, always causing considerable backlash from users online. One might wonder then how users would feel about having a cheaper, ad-supported model instead.
A recent poll conducted by Exstreamist surveyed 784 people and found that a resounding 59% of people would rather pay more for Netflix than see ads, with 41% receptive to an ad-supported option. The results showed that the millennial generation is far more receptive to paying more, with ages 55+ being pretty evenly split between ads and higher cost.
The poll shows that while more people would clearly rather see slight cost increases as needs mandate them, a considerable portion would also be open to ad-supported models. Perhaps that 41% is a large part of the backlash community seen online whenever the price goes up. Perhaps then it may be a good idea for Netflix to take a page out of Hulu’s book and offer an ad-supported option in addition to an ad-free, more expensive model. That way, they can satisfy most of their users without having to alienate a large portion of them one way or the other.