The internet has provided a whole new platform for professionals and clients to connect and interact. This has given birth to Online Reputation Management. Reputation is the feedback that a brand gets from its clients. If the clients are happy with the service and say nice things about the brand, it gets a positive reputation. If they are unhappy with the service and say bad things about the brand, it gets a bad reputation.
Before we even get to service delivery, online reputation management begins at building a strong online presence to market the brand and to tell a story. This means creating a website, creating social profiles, been involved in public relation activities like blogging and having a presence in social media sites. The story includes the name, the logo, how the brand started and what it intends to offer to the clients. The reputation, the marketing and the story help to build the brand.
Research has shown that 75 percent of online buyers would rather work with professionals that are recommended by the peers that they trust. 65 percent will prefer to look at profiles of the vendors on internet platforms such as LinkedIn. These current trends have made online reputation management a necessity.
Listening plays a big role in online reputation management. One needs to know what the clients are thinking or saying about their brand. This should be followed by an assessment to determine what kind of what online management strategies will work best for the brand. A follow up should then be done to determine the level of impact or reach the strategies have managed to attain.
While building social profiles, the basics are the most important. They include name, phone number and address, and are referred to as On-Page Signals. Links to other profiles such as twitter and LinkedIn are the second most important things to have in your website. The websites URL should also be available in these social profiles. A professional picture is also just as important.
Hiring a professional to manage your online reputation is always a good decision. Darius Fisher is one such professional. He is the founder of Status Labs, a company that helps clients to repair and to manage their online reputation. Darius helps politicians, professionals, executives and public figures to control what appears on search results. He also gives second chances to those whose reputation has been damaged.