Emerging Technology: Communicating Through Images

Technology that allows computers to recognize images has been around for awhile. Many movies have featured military scenarios that use lasers to target a specific object. The jargon most often used is “painting the target”, which is just another way of saying, recognizing the image. Another often used scenario involves security, for example, placing one’s thumb or eyeball, or someone else’s thumb or eyeball, in the case of the bad guys, to be scanned for identification. Business applications of image recognition currently in use include: quality inspection, sorting by size and shape, and barcodes. This type of technology now seems poised to move to the next level.
Smart-phone cameras combined with people’s eagerness to embrace new technology have highlighted an opportunity, and helped push the development of image recognition technology into the mainstream. Applications are emerging that will add another dimension to the way people interact with the world. Imagine a car enthusiast having coffee in an outdoor cafe. A new model car parks across the street instantly awakening a desire for details. Using the smart-phone camera, plus an image recognition application, means that one click of the camera and information about this exciting new car is available. Another customer at the cafe is reading a magazine and finds an advertisement for a pair of gloves at a reduced price. Once again, out comes the smart-phone camera: click, shop, price compare, purchase, and smile. These are two examples of the possibilities with image recognition technology. Some well known companies have already developed useful applications, and continue to study the potential. One company leading the way in developing the uses of this technology is Slyce.
Slyce has developed a proprietary visual search technology. The company partners with retailers and uses this technology to provide timely information to their customers. Customers can capture an image of any product seen in reality, and use that image to identify and shop for the item online. Customers do not need a name, barcode, web-address or any other identifying detail to begin a search. All that is needed is an image. How cool is that?

Why Image Recognition Is Used By Retail Businesses

A number of businesses use mobile image recognition software because it offers dozens of helpful benefits to employees, customers, and clients. Although there are many reputable companies that develop image recognition tools, most managers use Slyce tools because the developers are industry experts.

Why Businesses Choose Slyce

Slyce provides image recognition technology to various retailers. The app lets users snap photos with their phones so that they can receive data about certain inventory. Slyce has been very successful over the last 12 months. Dozens of businesses are now using the technology in their mobile commerce apps.

Benefits of Image Recognition Software

An image recognition app captures data and sends it to certain applications where it can be processed. This procedure helps businesses process their transactions faster at a reduced cost. Employees can also use the technology during a lengthy business trip because the app can file important reports and process insurance claims.

Some businesses also use image recognition tools to boost customer loyalty. Because the app increases reaction time for feedback and payments, customers usually buy more products and services throughout the year.

Image recognition helps companies increase their market share too. This is possible because the app helps managers extend their services to thousands of mobile phone users.

How Image Recognition Apps Help Shoppers

Over the next few years, more retailers will use image recognition tools to improve their in-store customer service. They will develop a number of apps that are suitable for their customers and clients. Certain apps will also recommend items to regular shoppers. For example, if a shopper buys a shoe from a shoe store, the app will display shoes that have similar features.

Image recognition apps use IR technology; it sends consumers information the moment they need it. Managers appreciate that the technology is helpful to customers because the app lowers employee costs.

The software also helps customers locate different colors and configurations for certain products in a store. It can also track each item’s specific location in some stores.

Why Mobile Image Recognition Technology is Efficient

When managers enhance the shopping experience in their stores, they retain sales from consumers who shop on their mobile devices. Although there are other mobile marketing technologies, most tools use digital watermarks to enable customer interactions. The problem is that these technologies have a limited scope.

Many marketers use image recognition instead of QR because the technology does not detract the imagery in a marketing campaign.