Uber is a company you’ve probably heard of by now. Founded in 2009 by Travis Kalanik, this transportation network company has boomed in popularity within the past eight years and has expanded to various countries around the globe. Uber allows insured drivers 21 years of age or older to become new-age taxi drivers and turn their vehicles into money-making machines. With a simple app, customers can quickly summon a nearby driver and often for a fraction of what traditional taxicabs would charge.
For the most part, this company has risen to success quite smoothly, although there has been some criticism. One of the most common complaints customers report is that it is difficult to find the correct vehicle. While the app does show a picture of your driver as well as the make and model of your Uber vehicle, it is admittedly much easier to spot a yellow taxi-cab than a normal, neutral-colored sedan. That’s why Uber has recently unveiled its new patent for an attachable illuminated sign.
The design is sleek and, most importantly, eye-catching. The light-up sign will ensure that Uber customers can find the correct vehicle night and day, and will enhance the overall safety of customers worldwide. A diagram of the newly released patent can be found over at Techcrunch, which exhibits its thin and elongated shape.
While illuminated signs that attach to the tops of vehicles isn’t exactly groundbreaking technology, Uber obviously wants its fleet to stand out from pizza drivers and other competition. Its founder chose Yves Behar to create the model, an award-winning designer who has done work for major tech companies such as Samsung, GE, Kodak, and many others. Uber’s attention to detail showcases their commitment to quality, safety, and customer satisfaction.