***Update: October 6th, 2016
White Shark Media has recently been named #527 in Inc.com’s list of fastest growing companies in the US. This is a 730% growth in the last 3 years, and with $7.4 million in revenue. Details below.
White Shark Media is an American digital marketing firm that was established in 2011 and since inception has earned massive support from the region.
The company has grown and expanded its scope of operation with time, something that attracted Google to award them the Premier SMB Partner. White Shark Media is also a Bing verified Reseller, so the company has earned trust and a reputation for the great service it’s been offering. Read more: Georgia Web Marketer | White Shark Media Inc. on Atlanta Shopify
All these achievements have not been made on a smooth road as there have been several challenges, some of which include complaints from customers. According to According to BBB, White Shark Media took the complaints as a base to establish a better platform. Here is how the company has managed to improve its platform using information offered through customer complaints.
Tracking AdWords performance
Initially, there were no tools to enable customers have a preview of the performance of their Ads and keywords, something that made it more challenging to manage the campaign. This is one of the complaints that put a lot of pressure to the company, so the only option available was to introduce better ways for customers to manage their campaigns.
The methods adopted include the introduction of Google Analytics and call tracking features, which have since allowed customers to understand the performance of their campaigns.
Launching new campaigns on old accounts
Around 2012, White Shark used to create new accounts for every new campaign that was presented by customers. This was viewed as a counterproductive measure since the action would be taken without first looking into the performance of the old campaigns.
Some previous campaigns performed well and it would be more sensible to launch a new campaign on the same account used in previous interactions. Therefore, White Shark Media started to allow customers to manage their new campaigns on the same accounts they used before if the performance was brilliant.
Availability of SEO services
Many complaints in this direction cited that it would be both cheaper and convenient to use the same company to implement SEO and AdWords campaigns, but White Shark Media does not offer SEO services. Therefore, they had to look for alternatives to help their customers access reliable SEO services.
The only way they could do this is to have SEO experts who would help their customers in choosing reliable SEO firms. They also advised about the setup of a campaign to ensure its launch would reap maximum benefits.