White Shark Media Confirms Businesses Can Reap Big From Customer Complaints

***Update: October 6th, 2016

White Shark Media has recently been named #527 in Inc.com’s list of fastest growing companies in the US. This is a 730% growth in the last 3 years, and with $7.4 million in revenue. Details below.


White Shark Media is an American digital marketing firm that was established in 2011 and since inception has earned massive support from the region.

The company has grown and expanded its scope of operation with time, something that attracted Google to award them the Premier SMB Partner. White Shark Media is also a Bing verified Reseller, so the company has earned trust and a reputation for the great service it’s been offering.  Read more: Georgia Web Marketer | White Shark Media Inc. on Atlanta Shopify

All these achievements have not been made on a smooth road as there have been several challenges, some of which include complaints from customers. According to According to BBB, White Shark Media took the complaints as a base to establish a better platform. Here is how the company has managed to improve its platform using information offered through customer complaints.

Tracking AdWords performance

Initially, there were no tools to enable customers have a preview of the performance of their Ads and keywords, something that made it more challenging to manage the campaign. This is one of the complaints that put a lot of pressure to the company, so the only option available was to introduce better ways for customers to manage their campaigns.

The methods adopted include the introduction of Google Analytics and call tracking features, which have since allowed customers to understand the performance of their campaigns.

Launching new campaigns on old accounts

Around 2012, White Shark used to create new accounts for every new campaign that was presented by customers. This was viewed as a counterproductive measure since the action would be taken without first looking into the performance of the old campaigns.

Some previous campaigns performed well and it would be more sensible to launch a new campaign on the same account used in previous interactions. Therefore, White Shark Media started to allow customers to manage their new campaigns on the same accounts they used before if the performance was brilliant.

Availability of SEO services

Many complaints in this direction cited that it would be both cheaper and convenient to use the same company to implement SEO and AdWords campaigns, but White Shark Media does not offer SEO services. Therefore, they had to look for alternatives to help their customers access reliable SEO services.

The only way they could do this is to have SEO experts who would help their customers in choosing reliable SEO firms. They also advised about the setup of a campaign to ensure its launch would reap maximum benefits.

White Shark Media Lets The Public In On Their Doings

White Shark Media is more than just a company that specializes in marketing techniques. They are a company that does all they can to help their community. That is why a lot of their profits go to various charities around the world. They love to see people happy. Read more: Accredited Professional company profile: White Shark Media

They do not only seek to make business owners happy but consumers, too. That is why, though they can put their marketing techniques to any business on the marker, they tend to work with businesses that have products to make people within the community happy.

Another great thing White Shark Media does is let the public in on all their doings. They do this in many different ways. The first main way they do this is by making all of their budget meetings public. When they discuss salaries, giving to charities, and buying new equipment, they make sure all of the public has access to this information.

They do this because they do not want the public to think any profits are being hidden or that they are no different than the regular companies on the market. White Shark Media wants to show how different they really are from the rest of the companies within the public.

Another thing they make public is all their strategies. They allow the public to sit in when their top experts put together charts and graphs, which show all of the techniques they will use to help their customers. This information also includes how much money they are spending as opposed to how much money they are earning.

What’s even more incredible is that the public is acknowledged during this type of situation. White Shark Media does not just let people from the public sit in on meetings and keep quiet. These individuals from the public have the right to ask questions and the like.

According to Glassdoor, they also have the right to inquire about different promotions and how customers can get financial breaks on all the services that are offered by White Shark Media. White Shark is so happy they decided to let the public in like this. They have realized how close they have come with the people from various communities.

Best of all, when the public is involved in something like this, White Shark Media ends up getting dozens of customers. This makes this decision even more worth it, and the managers of White Shark Media are planning to continue using this strategy.