ASUS Announces The ZenFone 3, ZenFone 3 Deluxe, and ZenFone 3 Ultra

ASUS finally announced the followup devices to the ZenFone 2 family. Dubbed the ZenFone 3, a trio of different devices fall under this moniker. The base ZenFone 3 includes midrange specifications and a premium design. However, the ZenFone 3 Deluxe screams flagship device, while the ZenFone 3 Ultra is something different entirely. Each device features a more upscale design than previous ASUS smartphones.

According to early impressions, all three devices are impressive to say the least. ASUS appears to have mastered the balance between excellent specifications and price. A fingerprint scanner comes standard on each device. The ZenFone 3 and Deluxe include a metallic frame and brushed metal pattern. Users will find a metal unibody on the Ultra instead. For pricing, models start at $249 (ZF3), $499 (Deluxe), and $479 (Ultra).

When it comes to specifications, consumers won’t find themselves disappointed. The base ZenFone 3 includes a Snapdragon 625 processor, 3GB of RAM, and 32GB of storage. Upgraded cameras and a 5.5-inch screen keep things interesting. With a 5.7-inch AMOLED screen, ASUS is shooting for flagship status with the ZenFone 3 Deluxe. It includes 6GB of RAM, 32GB of storage, and a Snapdragon 820 processor.

Finally, the Ultra is a 6.8-inch monster with 4GB of RAM, 32GB of storage, and a Snapdragon 652 processor.

These devices come with Android 6.0 Marshmallow and should receive Android N later on. Pricing for each device is competitive in a crowded smartphone market. For now, availability information isn’t available. Consumers shouldn’t have to wait long for the ZenFone 3 to hit the market, though. ASUS saw great success with various ZenFone 2 models, and it’s looking to build upon such results with three incredible devices.