Market America CEO Discusses Rise from Humble Beginnings

Market America CEO JR Ridinger recently sat down with the Triad Business Journalto discuss how his company managed to rise from humble beginnings to the billion dollar industry it has become in and of itself today.

 

As a retail and online marketing company, Market America had a rough beginning in the early 90s. When the company was first founded, it only had a handful of employees working around the clock to help the business thrive. In reality, the only asset the company had was the belief in it that each employee brought to the firm. Remarkably, that faith managed to help Market America overcome its early struggles to become an incredibly successful firm today.

 

Interestingly, Market America CEO JR Ridinger has recently made several changes to the company’s hierarchy, with his brother-in-law being named the president and chief operating officer, and his other brother-in-law being similarly named the president and chief operating officer of their site, SHOP.COM.

 

According to Ridinger, these shifts represent a broader plan for the company as a whole. Since the company began as a close-knit family, it only makes sense that the succession plan would incorporate familial elements throughout each facet of Market America as a whole. It will be interesting to see what the future holds for Market America, as its employees and operating officers continue to bring their enthusiastic spirit to every component of their ventures.

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